update advertising marketing p ltd
Download
Skip this Video
Download Presentation
Update Advertising & Marketing (P) Ltd.

Loading in 2 Seconds...

play fullscreen
1 / 19

Update Advertising & Marketing (P) Ltd. - PowerPoint PPT Presentation


  • 90 Views
  • Uploaded on

Update Advertising & Marketing (P) Ltd. Projecting The Cable Movie Channel as a National Media Option. The Regional Cable Movie Channel. The Regional Cable Movie Channel is present throughout the country. Its the most cost effective option to reach out your target Audience.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Update Advertising & Marketing (P) Ltd.' - hidalgo-orrego


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
update advertising marketing p ltd

Update Advertising & Marketing (P) Ltd.

Projecting

The Cable Movie Channel

as a National Media Option

the regional cable movie channel
The Regional Cable Movie Channel
  • The Regional Cable Movie Channel is present throughout the country.
  • Its the most cost effective option to reach out your target Audience.
  • The channel is always on the prime band ensuring definitive reach and penetration.
  • It commands the highest reach in the C & S category.

SOURCE :TAM, WEEK 3

the grp tableau
The GRP Tableau

SOURCE :TAM, WEEKS 1-3

cable dominates the movie genre

TVR HSM

1.4

1.2

1

*Cable Regional

*Zee Cinema

0.8

*MAX

TVR

*Star Gold

*UTV Movies

0.6

*FILMY

*B4U Movies

0.4

0.2

0

7:00

8:00

9:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

TIME BAND

Cable Dominates The Movie Genre

SOURCE :TAM, WEEKS 1-3

cable dominates the movie genre1

GRP SHARE HSM

FILMY 4%

B4U Movies 2%

UTV Movies 5%

Cable Regional 32%

Star Gold 18%

Cable Regional

MAX

Zee Cinema

Star Gold

UTV Movies

FILMY

B4U Movies

Zee Cinema 19%

MAX 20%

Cable Dominates The Movie Genre

SOURCE :TAM, WEEK 3

cable dominates 3
Cable Dominates….3
  • The figures prove that cable by far is the most watched movie channel.
  • It has the necessary stickiness to grab the audience by its eyeballs.
  • The primary reason for this is the cable operators’ sheer inventory.
  • Satellite Movie channels can never match such a inventory.
cable dominates 4
Cable Dominates….4
  • Movies are scheduled by local consumer demand.
  • Movie timings are extremely suitable and adjusted to prime time serial timings.
  • This makes Cable a perfect compliment to a planners selected basket of mainline channels.
power cuts on your ad spends
Power Cuts on your Ad spends!
  • It is a known fact now that power cuts are a part of life with the on going energy crisis in the country.
  • Power cuts range from 1 hour to even up to 12 hours in certain cities.
  • Imagine the implications on your pre scheduled spots on satellite channels.
  • Cable Operators schedule their movies according to the load shedding schedule in their respective areas.
  • Almost zero OTS loss due to power cuts!
implications on the roi
Implications on the ROI
  • It has been a known fact that cable has always generated huge GRP’s.
  • In fact it is the leading Movie Channel in terms of Reach and GRP.
  • A strategically planned activity on cable, which compliments the main plan can tremendously boost its effectiveness.
  • Such a strategy can rope in sizeable GRP’s and will only strengthen the ROI as cable spends are minimal when compared to rest of the selection.
cable the potential
Cable: The Potential
  • Right from the beginning Update saw the potential in the cable channel as a national advertising option.
  • Update brought in professionalism to the channel which drove numerous successful corporate campaigns for brands in all categories.
  • Update managed to reverse the traditional view of cable and brought in advertisers like HLL, P&G and Colgate to endorse the channel.
  • Throughout Update has projected itself as the via media through which the advertiser can enjoy the benefits of cable without worries.
cable as you always desired
Cable: As You always Desired
  • Update calls for a changed opinion about the channel by offering:
    • Prime Time Spot Buys
    • RODP Slots
    • Branding Opportunities
    • Scrollers.
  • This is possible only because of Updates sheer inventory in terms of advertising time on the cable channel and exclusive breaks.
cable a national channel
Cable : A National Channel
  • Our Infrastructure ensures seamless activity across markets against a single RO.
  • Economies of scale ensure the lowest cost on HSM and National packages.
  • Flexibility in terms of Night / Afternoon spots make advertising on cable very similar to satellite channels.
  • Much Higher Reach and GRP than the contemporary Movie channels in the same Footprint (HSM).
  • Regional Cable is a National Movie Channel
update a background
Update: A Background
  • Update Advtg & Mktg. was formed in 1993 with the sole aim of taking Cable to the corporate advertiser as an advertising media.
  • Down the line Update realised the potential of the medium and its implications on the media industry.
  • It has been instrumental in promoting the Cable channel as an integral part of a media campaign.
  • At the same time Update has successfully transformed the Cable operators outlook towards corporate ads.
  • It promoted the use of sophisticated technology and methods to enhance the look and feel of cable ads to the level of satellite channels.
update a background1
Update: A Background
  • We believed in finding more and better ways of exploiting the mediums potential.
  • Update is totally dedicated to Cable industry and enjoys a preferred status with the operators.
  • This Solid Base is the reason for comfort levels enjoyed by clients while advertising on through Update.
slide15

CLIENT LIST

FOOD/ BEVERAGE

CADBURY INDIA

PILLSBURY CHAKKI FRESH ATTA

KELLOGS INDIA

NATURE FRESH ATTA

PARLE PRODUCT LTD.

NESTLE INDIA LTD.

TATA TEA

SOCIETY TEA

PERFETTI INDIA

HEINZ INDIA

FRITO LAYS INDIA LTD.

ITC

BRITANNIA

WRIGLEY

NUTRINE CONFECTIONERY

FMCG

HUL

P & G

COLGATE PALMOLIVE LTD.

GODREJ SOAPS LTD.

GILLETE INDIA LTD.

WIPRO

DABUR

MARICO

HENKLE

JYOTHI LABORATORIES

S.C. JOHNSON

NGO’S

PSI-SAADHAN CLINIC

UNICEF

CRY

slide16

BANKING & FINANCE

HDFC

ICICI BANK

UNIT TRUST OF INDIA

MAX NEW YORK LIFE

STANDARD CHARTERED BANK

CITIBANK

CANBANK MUTUAL FUND

THE MUTHOOT GROUP

MANAPURAM

METLIFE

AEGON RELIGARE

COLD DRINKS

COKE INDIA

PEPSI FOODS

RASNA

FROOTI

  • ELECTRONIC/DURABLES
  • THOMPSON MULTIMEDIA
  • GODREJ GE APPLIANCES
  • WHIRLPOOL HOME APPLIANCES
  • TIMEX
  • HMT
  • GODFREY PHILLIPS
  • MIRC
  • TELECOM
  • TATA INDICOM
  • BPL MOBILE
  • ESCOTEL
  • SPICE TELECOM
  • MAXTOUCH – ORANGE
  • ESSAR
  • VODAFONE
  • BHARTI AIRTEL
slide17

MEDIA

TIMES OF INDIA

MID DAY

DIVYA BHASKAR

STAR TV

SONY TV

CHANNEL V

CARTOON NETWORK

SETMAX

THE WALT DISNEY

DISCOVERY

RETAILING

SHOPPERS STOP

PANTALOONS

BIG BAZAR

PIZZA HUT

WESTSIDE

HEALTHCARE

DABUR

ALEMBIC PHARMA

HIMALAYA DRUG CO.

RANBAXY

PFIZER

WYETH LTD

NOVARTIS

HANSA PLAST

BOOTS PIRAMAL

GLAXO SMITHKLINE

BEACHAM

GODREJ SARA LEE

BAYER INDIA

GARMENTS

OSWAL WOLLEN MILLS LTD.

OXFORD SHIRTINGS

JOHN PLAYERS

slide18
LIFE STYLE

MARUTI ALTO

COMPAQ

IMAX ADLABS

GILLETE

TANISHQ

TITAN

REEBOK

AUTOMOBILES

HERO HONDA

CASTROL

LOTTERY

PLAYWIN

REAL ESTATE

TATA HOUSING DEVELOPMENT

LIQUOR

UB GROUP-KING FISHER

ZINGARO

MCDOWELL

SHAW WALLACE

SAND PIPER

8 PM

MYSORE BREWERY

POLITICAL PARTIES

INDIAN NATIONAL CONGRESS

BAHUJAN SAMAJ PARTY

SAMAJWADI PARTY

AND MANY MORE……

ad