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The functional food market consists of energy drinks, dietary complements, breakfast cereals, food supplements and weight management and mood-enhancement products.

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Hexa Research Inc.

Industry Research,Custom Research & Consulting

Functional Food Market Size, Market Share, Application

Analysis, Regional Outlook, Growth, Trends, Competitive

Scenario And Forecasts, 2012 To 2020

Market Overview

Rising chronic diseases and changing lifestyles have led to health scare. This has resulted in consumers

searching for foods that raise their immunity levels. Moreover, food additives and emulsifiers have

rendered many food products bland. This has caused clients to look for their daily dose of vitamins and

nutrients in places, excluding local supermarkets.

An upsurge in the aforementioned circumstances has led the functional food market to carve a niche for

itself. The market provides maximum food at minimum price. Functional foods, also called nutraceutical

foods, provide benefits beyond the capability of normal foods. This term was coined in Japan and each

country markets these foods according to their convenience.

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Hexa Research Inc.

Industry Research,Custom Research & Consulting

The functional food market consists of energy drinks, dietary complements, breakfast cereals, food

supplements and weight management and mood-enhancement products. It is estimated to reach about

USD 3 billion by 2020. The major driving factor of the market is augmented chronic diseases, like

diabetes, rickets, obesity and high blood pressure.

Functional foods have multiple benefits. This, coupled with their cheap price and abundant availability

has convinced consumers to opt out of normally available groceries and stick to functional foods.

Functional foods are a feasible option for battling nutritional deficiencies and satisfying the demands of

consumers. The functional food market is divided into two segments. These include foods and regions.

Segmentation Insights


The market provides foods according to the health benefits to different parts of the body. Some of these

body parts are gut, bones and immunity and nutrition pertinent organs. Functional foods offer proteins,

vitamins, minerals, phytochemicals, hydrocolloid, fatty acids, carotenoids, omega 3 and 6 fatty acids,

essential oils, etc. They provide nutrition for effective metabolism and normal functioning of the body.

Dietary food supplements are in maximum demand from consumers. They capture lion’s share in the

functional food market and are followed by mood-enhancement products. Other products show great

potential in bettering digestion and heart functioning. Weight management foods also promise decent

growth due to rising obesity incidences in the world.

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The functional food market is also sliced on the basis of regions into North America, Europe, Asia-Pacific

(APAC), Latin America and Rest of the World (RoW). North America remains the largest buyer in the

world. The United States of America is the largest consumer of this region, accounting for more than

75% of its consumption. Enhanced demand for functional foods in North America contributes a major

portion in the worldwide income.

Japan has an already existing functional food market. The developing economies of China, Australia and

India in the APAC region are estimated to hold great potential for growth in 2020. The minimal presence

of functional foods in Europe owes to strict health regulations in the region. The region demands

scientific evidence to back up any health claims made by functional food products.

Hexa Research Inc.

Industry Research,Custom Research & Consulting

Inability of these products in doing the same restricts the flow of the European functional food market.

However, Italy and France in Europe; and Brazil in Latin America display bright futures. Countries in the

Gulf Cooperation Council (GCC) of the RoW region have showed growing interest in the functional food


This is owing to multiple health concerns, boosting chronic illnesses and escalating novel food products

in the region. Saudi Arabia has the biggest market size and is followed by the United Arab Emirates

(UAE), Kuwait, Qatar and Bahrain.

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Key Players

The primary players investing in the functional food market include Standard Functional Foods Group

Inc., Danone, Heinz, Kellogg’s, Capmul, Claria, Arcon S, Grindsted, Lacprodan, Prolia, Pureco, Quali,

ViaTech, NovaLipid, and Novasoy. They have actively participated in the market, advertised its foods and

driven its sales.

Table of Contents

Executive Summary & Digital Transformation industry critical success factors

Industry Outlook

Industry Dynamics

Digital Transformation Market drivers

Digital Transformation Market restraints

Digital Transformation Key Market Opportunities

Digital Transformation Porters Analysis

Digital Transformation - PESTEL Analysis

Digital Transformation - Company Market Share Analysis

Digital Transformation Application Outlook

Digital Transformation Regional Outlook

Digital Transformation Company profiles

Research Methodology

Research scope & assumptions

List of data sources

Hexa Research Inc.

Industry Research,Custom Research & Consulting

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About Us:

Hexa Research is a market research and consulting organization, offering industry reports, custom

research and consulting services to a host of key industries across the globe. We offer comprehensive

business intelligence in the form of industry reports which help our clients obtain clarity about their

business environment and enable them to undertake strategic growth initiatives.

Contact Information:

Ryan Shaw

Hexa Research

Felton Office Plaza

6265 Highway 9

Felton, California 95018

United States

Phone: +1-800-489-3075

Email: [email protected]

Website - http://www.hexaresearch.com/

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