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Building Effective Business Models for Tutoring and Supplemental Services

Building Effective Business Models for Tutoring and Supplemental Services. Moderator: Michaël Bijaoui , Managing Director, MESA Panelists: Farimah Schuerman , Managing Partner, Academic Business Advisors Barry Lippman , CEO, LearningExpress , LLC Burck Smith, CEO, SMARTHINKING .

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Building Effective Business Models for Tutoring and Supplemental Services

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  1. Building Effective Business Models for Tutoring and Supplemental Services Moderator:Michaël Bijaoui, Managing Director, MESA Panelists:Farimah Schuerman, Managing Partner, Academic Business Advisors Barry Lippman, CEO, LearningExpress, LLCBurck Smith, CEO, SMARTHINKING

  2. Technology has enabled multiple changes in the delivery of tutoring and individualized supplemental services • This has spurred changes both in the offer and demand of learning services • How have the K12, HE, Reference and Corporate markets adjusted

  3. Overview of Business Models Farimah Schuerman Managing Partner Academic Business Advisors, LLC

  4. Definitions and Key Questions • How do we define it? • Who is the end user? • Who is the buyer? • What is the unique value proposition? • Who or what is the provider? • How do they pay?

  5. Barry Lippman President and CE0LearningExpress, LLC

  6. Company Facts • Founded in 1995 to provide customizable learning solutions for the educational and professional markets • Currently helps over 1.5 million students and adult learners each year • Maintains 13 statewide contracts • Online programs in over 5,000 schools and 4,000 public libraries • 2008 CODiE Award Winner and 2009 CODiE Finalist

  7. K-12 Education Libraries & Post Secondary Consumer/ Publishing • LearningExpress Library™ • Over 800 Online interactive practice tests and skill building tutorials for: • Job search and workplace skills • Career certification • College prep • GED prep • Basic skills improvement • Computer skills and more… LearningExpress Books Over 200 titles in print ranging from skills improvement, career skills and test preparation Learn-A-Test Individual online access to practice tests and courses Folio Hand-scored benchmark writing assessments eFolio Online, instantly-scored classroom writing improvement program e-Learning Centers Basic skills remediation, college prep and career readiness courses and practice tests

  8. Proving Value for Supplemental Services Burck Smith

  9. What We Do • SMARTHINKING’s online tutoring service helps colleges, high schools and publishers attract and keep students and customers. • StraighterLine’s online courses help schools recruit new students and provide more affordable, better supported, more flexible general education courses for college students. • We deliver our offerings to students through one of four channels: • Institutional sales • Bundled services with our textbook publisher partners • Custom programs • Consumer direct

  10. SMARTHINKING Business Model • SMARTHINKING’s tutoring service is delivered as an academic support program or as an enterprise platform for academic institutions • 400+ clients across all elements of high school and college education. Strong presence in community colleges and for-profit schools StraighterLine Business Model • Consumer: Upon course completion, degree completion will happen with a partner college. • Institutional: Colleges can enroll their own students in these courses at a discount. This will enable colleges to: • Outsource remedial math and writing courses • Quickly create an online general education curriculum. • Better manage over and under-subscription problems • Facilitate new program creation.

  11. Evidence • General • Tutoring works (Maxwell, 1990). Tutoring from trained tutors works better (Boylan, Bonham & Bliss, 1995). Tutoring from trained tutors at the moment of need works best (Mandernach, 2005). • Published Client Studies about SMARTHINKING • Math, Broward CC -- Avg. grades improved 16 points (33%) • Writing, Kapiolani CC – Avg. writing grades improved 16%. Student pass rates increased 12%. More use = better grades. • Writing, Open University of Australia – 80% of ST users passed compared to 35% of non-users. ST users 10% more likely to be retained to the next term. • SMARTHINKNIG Student Survey Results (Fall 2007) • 87% Rated the tutor highly • 89% Rated the technology highly • 92% would recommend the service to a friend

  12. Questions Moderator:Michaël Bijaoui, Managing Director, MESA Panelists:Farimah Schuerman, Managing Partner, Academic Business Advisors Barry Lippman, CEO, LearningExpress, LLCBurck Smith, CEO, SMARTHINKING

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