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Research Methods for Business PowerPoint PPT Presentation


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Research Methods for Business. Content Research and Business Research – Definitions Manager and Researcher – Relationship Usefulness of Research for Managers The Hallmarks of Scientific Research. Session 2. Dr. K.V. Kannan M.B.A., M.F.T., Ph.D.Senior Faculty, KSRBS, T’gode. . - PowerPoint PPT Presentation

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Research Methods for Business

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Research Methods for Business

  • Content

  • Research and Business Research – Definitions

  • Manager and Researcher – Relationship

  • Usefulness of Research for Managers

  • The Hallmarks of Scientific Research

Session 2

Dr. K.V. Kannan M.B.A., M.F.T., Ph.D.Senior Faculty, KSRBS, T’gode.


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Learning Objectives

  • Describe what research is and how it is defined

  • Understand the relationship existing between manager and researcher

  • Explain why managers should know about research

  • Explain the hallmarks of scientific research


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Business Research

“The systematic and objective process of gathering, recording, and analyzing data for making business decisions.”

- William G. Zikmund


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Manager – Researcher Relationship

Researcher should look Manager as a Client


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Usefulness of Research for Managers

  • A manager will be able to know how to differentiate good from bad research

  • A manager can combine experience with scientific knowledge while making decisions if he or she is familiarized in research

    Asian Paints – Creating Festivals

    Boosting the sale with celebrities

  • Research methods will enable the managers to understand, predict, and control their environment

    Asian Paints – Catering to customer requirements

    Chik way of doing things

  • Knowledge of research and problem-solving processes helps managers to identify problem situations before they get out of control

    Inflation and FMCGs/FMHGs – 180 ml/230 ml


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Usefulness of Research for Managers [Cont..]

  • Manager will be able to grasp fully what the published empirical research really conveys

  • Manager will be equipped to take intelligent, educated, calculated risks with known probabilities attached to the success or failure of their decisions

    R Power & RPL -- $25 per barrel to save $1.1 trillion for India

  • A manager can get related to hired researchers and consultants more effectively


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The Hallmarks of Scientific Research

  • Purposiveness

  • Rigor

  • Testability

  • Replicability

  • Precision and Confidence

  • Objectivity

  • Generalizability

  • Parsimony


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?

Thank You


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Research

“It is an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.”

- Uma Sekaran


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“It is a systematic inquiry that provides information to guide business decisions.”

- Donald R. Cooper & Pamela S. Schindler