Research Methods for Business. Content Research and Business Research – Definitions Manager and Researcher – Relationship Usefulness of Research for Managers The Hallmarks of Scientific Research. Session 2. Dr. K.V. Kannan M.B.A., M.F.T., Ph.D.Senior Faculty, KSRBS, T’gode. .
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other sites. SlideServe reserves the right to change this policy at anytime.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Research Methods for Business
Dr. K.V. Kannan M.B.A., M.F.T., Ph.D.Senior Faculty, KSRBS, T’gode.
“The systematic and objective process of gathering, recording, and analyzing data for making business decisions.”
- William G. Zikmund
Manager – Researcher Relationship
Researcher should look Manager as a Client
Asian Paints – Creating Festivals
Boosting the sale with celebrities
Asian Paints – Catering to customer requirements
Chik way of doing things
Inflation and FMCGs/FMHGs – 180 ml/230 ml
R Power & RPL -- $25 per barrel to save $1.1 trillion for India
“It is an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.”
- Uma Sekaran
“It is a systematic inquiry that provides information to guide business decisions.”
- Donald R. Cooper & Pamela S. Schindler