Learning Objectives. Describe what research is and how it is defined Understand the relationship existing between manager and researcherExplain why managers should know about research Explain the hallmarks of scientific research . Business Research.
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Research Methods for Business
Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode.
“The systematic and objective process of gathering, recording, and analyzing data for making business decisions.”
- William G. Zikmund
Manager – Researcher Relationship
Researcher should look Manager as a Client
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“It is an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.”
- Uma Sekaran
“It is a systematic inquiry that provides information to guide business decisions.”
- Donald R. Cooper & Pamela S. Schindler