Research Methods for Business. Content Research and Business Research – Definitions Manager and Researcher – Relationship Usefulness of Research for Managers The Hallmarks of Scientific Research. Session 2. Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode. .
Related searches for Research Methods for Business
Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode.
“The systematic and objective process of gathering, recording, and analyzing data for making business decisions.”
- William G. Zikmund
Researcher should look Manager as a Client
Asian Paints – Creating Festivals
Boosting the sale with celebrities
Asian Paints – Catering to customer requirements
Chik way of doing things
Inflation and FMCGs/FMHGs – 180 ml/230 ml
R Power & RPL -- $25 per barrel to save $1.1 trillion for India
“It is an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.”
- Uma Sekaran
“It is a systematic inquiry that provides information to guide business decisions.”
- Donald R. Cooper & Pamela S. Schindler