Download

Research Methods for Business






Advertisement
/ 11 []
Download Presentation
Comments
hesper
From:
|  
(1112) |   (0) |   (0)
Views: 80 | Added:
Rate Presentation: 1 0
Description:
Research Methods for Business. Content Research and Business Research – Definitions Manager and Researcher – Relationship Usefulness of Research for Managers The Hallmarks of Scientific Research. Session 2. Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode. .
Research Methods for Business

An Image/Link below is provided (as is) to

Download Policy: Content on the Website is provided to you AS IS for your information and personal use only and may not be sold or licensed nor shared on other sites. SlideServe reserves the right to change this policy at anytime. While downloading, If for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.











- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -




Slide 1

Research Methods for Business

  • Content

  • Research and Business Research – Definitions

  • Manager and Researcher – Relationship

  • Usefulness of Research for Managers

  • The Hallmarks of Scientific Research

Session 2

Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode.

Slide 2

Learning Objectives

  • Describe what research is and how it is defined

  • Understand the relationship existing between manager and researcher

  • Explain why managers should know about research

  • Explain the hallmarks of scientific research

Slide 3

Business Research

“The systematic and objective process of gathering, recording, and analyzing data for making business decisions.”

- William G. Zikmund

Slide 4

Manager – Researcher Relationship

Researcher should look Manager as a Client

Slide 5

Usefulness of Research for Managers

  • A manager will be able to know how to differentiate good from bad research

  • A manager can combine experience with scientific knowledge while making decisions if he or she is familiarized in research

    Asian Paints – Creating Festivals

    Boosting the sale with celebrities

  • Research methods will enable the managers to understand, predict, and control their environment

    Asian Paints – Catering to customer requirements

    Chik way of doing things

  • Knowledge of research and problem-solving processes helps managers to identify problem situations before they get out of control

    Inflation and FMCGs/FMHGs – 180 ml/230 ml

Slide 6

Usefulness of Research for Managers [Cont..]

  • Manager will be able to grasp fully what the published empirical research really conveys

  • Manager will be equipped to take intelligent, educated, calculated risks with known probabilities attached to the success or failure of their decisions

    R Power & RPL -- $25 per barrel to save $1.1 trillion for India

  • A manager can get related to hired researchers and consultants more effectively

Slide 7

The Hallmarks of Scientific Research

  • Purposiveness

  • Rigor

  • Testability

  • Replicability

  • Precision and Confidence

  • Objectivity

  • Generalizability

  • Parsimony

Slide 8

?

Thank You

Slide 10

Research

“It is an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.”

- Uma Sekaran

Slide 11

“It is a systematic inquiry that provides information to guide business decisions.”

- Donald R. Cooper & Pamela S. Schindler


Copyright © 2014 SlideServe. All rights reserved | Powered By DigitalOfficePro