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JCK Las Vegas May 30, 2008. Over 30 years of diamond grading experience Assured accuracy and reliability in diamond grading A minimum of 2-3 experienced diamond graders examine every diamond Six month training program for all new diamond graders

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JCK Las Vegas May 30, 2008

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Jck las vegas may 30 2008

JCK Las Vegas

May 30, 2008


Who is the world gemological institute wgi

Over 30 years of diamond grading experience

Assured accuracy and reliability in diamond grading

A minimum of 2-3 experienced diamond graders examine every diamond

Six month training program for all new diamond graders

State of the art measurement, grading and identification equipment

Non-Profit Organization

Highest level of ethics and transparency

Who is the World Gemological Institute (WGI)?


Institute for gemological research

The World Gemological Institute is conducting several diamond-related research projects around the globe

Diamond research is meant to benefit the diamond jewelry industry as well as the industrial sector’s use of diamond

Results of research projects will be presented in peer-reviewed trade journals

Institute for Gemological Research


Continued importance of diamond grading reports

Retail diamond business has changed much in the last 30 years

Most consumers require independent verification of a diamond’s attributes and nature

Customers come to sale self-educated by internet, friends and magazines

More than anything else, customers are looking for assurance

A diamond grading report from an independent laboratory should be an essential selling tool

Continued Importance of Diamond Grading Reports


Goals of wgi s diamond grading report program

The World Gemological Institute engaged the research division of MVI Marketing Ltd., Jewelry Consumer Opinion Council (JCOC), to discover ways in which diamond grading reports could be used as a sales tool to increase the value and volume of diamonds and diamond jewelry sales

The World Gemological Institute plans to apply findings from consumer-targeted research and extensive industry dialogue to all aspects of diamond grading report use, including:

Gemological and grading services

Sales staff training

Consumer education and marketing

Goals of WGI’s Diamond Grading Report Program


Who is the jewelry consumer opinion council jcoc

The Jewelry Consumer Opinion Council (JCOC) is an Internet-based, niche market research service exclusive to the gem and jewelry industries.

The JCOC is made up of a sampling panel of consumers throughout North America representing all ages, genders, income levels, buying categories and geographic regions.

Who is the Jewelry Consumer Opinion Council (JCOC)?


Consumer research summary

Methodology:

The Jewelry Consumer Opinion Council (JCOC) conducted this study for WGI between the dates of March 31 and May 21, 2008. The survey was completed by 2,879 JCOC Panel Members.

Respondents in this study were from the United States.

The results of this study were weighted to match U.S. Census figures.

In exchange for completing this survey, panel members received one entry into the current JCOC sweepstakes.

Consumer Research Summary


Conducting online research

Conducting Online Research

When shopping for fine diamond jewelry,

do you first conduct research online?

Base: All respondents (n = 2,879)


Knowledge of 4cs

Knowledge of 4Cs

Are you familiar with the 4Cs of diamonds?

Base: All respondents (n = 2,879)


Topics of online research

Topics of Online Research

Which of the following do you research online before you make a fine diamond jewelry purchase? Select all that apply.

Base: Respondents who conduct online research when purchasing fine jewelry (n = 945)


Online research reassurance

Online Research - Reassurance

When purchasing diamond jewelry set with a significant diamond (1/3 carat or larger), which of the following gives you the greatest reassurance that the diamond you are purchasing is exactly as described?

Base: All respondents (n = 2,879)


Grading report timing

Grading Report Timing

When would you most prefer to see diamond grading reports when shopping for diamond jewelry set with a significant diamond (1/3 carat or larger)?

Base: All respondents (n = 2,879)


Support for branding initiatives

Companies are employing new and exciting branding opportunities to maintain and increase sales

Co-branded diamond grading reports strengthen brand equity while also assuring independent certification

The World Gemological Institute’s distinctive and luxurious report design sets your product apart

The World Gemological Institute provides many customized options to support existing and new branding initiatives

Co-Branded Reports

Custom Inscription Service

Categories for “Ideal” and “Hearts & Arrows” cut classifications

Support for Branding Initiatives


Diamond grading report

Full size diamond grading report

Distinctive and luxurious design

4 Cs clearly displayed

“Ideal” and “Hearts & Arrows” cut classifications

Diamond profile

Plotting diagrams

Branded, personal, and/or numeric inscriptions available

Store specific or diamond brand available on report

Diamond Grading Report


Diamond precis

“Passport” size diamond grading report

Distinctive and luxurious design

4 Cs clearly displayed

“Ideal” and “Hearts & Arrows” cut classifications

Diamond profile

Inscription included

Branded, personal, and/or numeric inscriptions available

Store specific or diamond brand available on report

Available for all size diamonds

Diamond Precis


Speed convenience for israeli sourced diamonds

$3.73 billion in net polished exports to United States from Israel in 2007

The best and most efficient choice for your diamonds supplied through Israel

The World Gemological Institute provides grading results in 3-4 days, guaranteed

Quickest supply of needed out-of-stock diamonds with grading reports

Faster inscription service for newly ordered diamonds

Speed & Convenience for Israeli Sourced Diamonds


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