M erchandising as a tool of sales promotion
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m erchandising as a tool of sales promotion . merchandising. what is merchandising. Merchandising - range of activities in a point of sale that increases the final sales. Merchandiser - responsible for the merchandise, the accompanying installation of equipment , places POS-materials. .

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M erchandising as a tool of sales promotion

merchandisingas a tool of sales promotion

merchandising


What is merchandising
what is merchandising

  • Merchandising - range of activities in a point of sale that increases the final sales.

  • Merchandiser -responsible for the merchandise, the accompanying installation of equipment , places POS-materials.


G oals of merchandising
goals of merchandising

  • buy exactly your products

  • formation of loyalty

  • promotion of products in retail

  • increase in sales

  • creation of competitive advantage

  • increasing the time of stay in the store and the number of purchases


Merchandising tools
merchandising tools

  • The Merchandise Mix : what, when, how much, pricing

    To have the right merchandise mix you need to know specially your customers .

  • Shelving : is about displaying your products on the shelf in a way that will attract customers.

  • The Store Setting : it is going to drive your customers through the store

  • In Store Animation: different actions that the store makes to have a more appealing purchasing experience for the customers.


Advantages over other sales promotion tools
advantages over other sales promotion tools

  • customers get used to discounts

  • gifts are perceived as mandatory applications

  • people get used to the irritants used in advertising, and no longer respond to them

  • merchandising, on the contrary, involves the use of well-established habits, traditions


Improvements that brings merchandising
improvements that brings merchandising

  • increase in retail sales

  • reducing costs

  • regulation of consumer streams

  • reallocation of resources in favor of additional services

  • creation of the visitors feel that they are active rather than passive participants

  • the ability to identify profitable brands



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