m erchandising as a tool of sales promotion
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m erchandising as a tool of sales promotion . merchandising. what is merchandising. Merchandising - range of activities in a point of sale that increases the final sales. Merchandiser - responsible for the merchandise, the accompanying installation of equipment , places POS-materials. .

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Presentation Transcript
what is merchandising
what is merchandising
  • Merchandising - range of activities in a point of sale that increases the final sales.
  • Merchandiser -responsible for the merchandise, the accompanying installation of equipment , places POS-materials.
g oals of merchandising
goals of merchandising
  • buy exactly your products
  • formation of loyalty
  • promotion of products in retail
  • increase in sales
  • creation of competitive advantage
  • increasing the time of stay in the store and the number of purchases
merchandising tools
merchandising tools
  • The Merchandise Mix : what, when, how much, pricing

To have the right merchandise mix you need to know specially your customers .

  • Shelving : is about displaying your products on the shelf in a way that will attract customers.
  • The Store Setting : it is going to drive your customers through the store
  • In Store Animation: different actions that the store makes to have a more appealing purchasing experience for the customers.
advantages over other sales promotion tools
advantages over other sales promotion tools
  • customers get used to discounts
  • gifts are perceived as mandatory applications
  • people get used to the irritants used in advertising, and no longer respond to them
  • merchandising, on the contrary, involves the use of well-established habits, traditions
improvements that brings merchandising
improvements that brings merchandising
  • increase in retail sales
  • reducing costs
  • regulation of consumer streams
  • reallocation of resources in favor of additional services
  • creation of the visitors feel that they are active rather than passive participants
  • the ability to identify profitable brands
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