Aims and Objectives. OCR National Business Studies level 2 Or GCSE Applied Business studies. Objectives. To understand the purpose of a business. To understand why business set aims and objectives. To be able to give examples of different business aims. Starter Activity.
Business Studies level 2
Or GCSE Applied Business studies
Task 1 - Think about yourself for a minutes and list all the aims you have.
Task 2 – Now think of a few aims Lloyds TSB bank would have?
SALES REVENUE - – COST = PROFIT
(Price * quantity ) - expenses
10 CD sold
Selling price = 10* £10 = £100
Sales Revenue Expenses
Reward for owners
Re-invested in the business
Sales Brand X
Total market sales * 100 = % market share
Example – Woof brand last year has sales of £30 million CD’s and the total market worth £100 million
£100m * 100% = 30%