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So what do we know now?

So what do we know now?. The “low-hanging fruit” has mostly been picked The most-often used strategies (direct mail and broad-based media) have reached the point of significantly diminished returns Promising new approaches are emerging:

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So what do we know now?

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  1. So what do we know now? • The “low-hanging fruit” has mostly been picked • The most-often used strategies (direct mail and broad-based media) have reached the point of significantly diminished returns • Promising new approaches are emerging: • Cross-matching state or municipal lists to identify qualified leads • Establishing enrollment specialists • Establishing efficient referral networks from pharmacies, health plans and health providers. • Use of self-directed teams of beneficiaries • Performance-based compensation to agencies • Batch screenings and integration into case management systems • Finding community gatekeepers • There is a need for continuous innovation and creativity

  2. Top 5 lessons learned from LIS enrollment thus far (Our apologies, Mr. Letterman!)

  3. Lesson #1: The devil is in the details • How you implement your approach is as important – or more important – than the approach that you choose

  4. Lesson 2: Person-centered approaches are critical • People who screen eligible for one means-tested benefit are highly likely to be eligible for (but not receiving) other key public benefits • 55% of the total cost per enrollment are related to identifying people who might qualify and persuading them to apply

  5. Lesson 3: “A bird in the hand…” • Self-identifiers are the most valuable “list” • Inbound calls are 3 to 6 times more likely to result in LIS application submissions

  6. Lesson #4: So once you’ve got them… • …don’t let them go! • Less than 20% of seniors call a separate phone number they are given after they seek information about the LIS • Establishing efficient referral protocols from your partners is critical

  7. Lesson 5: Timing is everything • Being able to capitalize on current events can help your outreach and enrollment efforts • The ongoing LIS Special Enrollment Period offers us a window of opportunity

  8. Your ideas? • What is working (and not working) in your community?

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