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Vitamins in Motion Shining a Spotlight on the Power of Vitamins

Vitamins in Motion Shining a Spotlight on the Power of Vitamins. About the Campaign.

herman-monroe
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Vitamins in Motion Shining a Spotlight on the Power of Vitamins

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  1. Vitamins in Motion Shining a Spotlight on the Power of Vitamins

  2. About the Campaign The Vitamins in Motion campaign is an initiative to raise awareness and advocate for increased access, through innovative solutions, to the essential vitamins all people need to behealthy and well-nourished

  3. Nutrition Needs for a Healthy Life

  4. Why Vitamins Vitamins play a critical role throughout the lifecycle for good health and disease prevention

  5. What Should We Expect from our Food? Vitamins Vitamin A Vitamin E Vitamin C Vitamin D Vitamin B1 Vitamin B2 Vitamin B6 Vitamin B12 … Enzymes Phytase … Omegas DHA EPA ARA Fibers Minerals Calcium Magnesium Iron Zinc Iodine Selenium … Carotenoids B-carotene Lutein Zeaxanthin … Amino acids Methionine Lysine …

  6. Micronutrient Deficiencies and Insufficiencies:A Snapshot of Global Micronutrient Status

  7. Micronutrient Deficiencies:Global Snapshot

  8. Micronutrient Deficiencies :Impact on Children • Worldwide, 165 million children are stunted • An estimated 80% of stunted children live in just 14 countries • Malnourished children: • Never reach their full height or cognitive potential • Are less able to fight diseases such as malaria, TB and pneumonia • Do worse in school • Earn at least 20% less as adults • Are at higher risk of chronic diseases later in life

  9. Micronutrient Insufficiencies:Affecting the Wealthiest Countries United States Germany

  10. MicronutrientDeficiencies and Insufficiencies: Health Impact

  11. children go blind or die each year from vitamin A deficiency 1.1 million stillbirths due to iron deficiency 600,000 babies born mentally impaired due to maternal iodine deficiency 18 million of world population estimated to be vitamin D deficient 40-75% people estimated to be living with osteoporosis worldwide 200 million Micronutrient Deficiencies/Insufficiencies:The Impact in Numbers 200 million deaths due to non-communicable diseases

  12. Micronutrient Deficiencies/Insufficiencies:Link to Non-Communicable Diseases • 36 of the 57 million global deaths in 2008 were due to NCDs • Worldwide: • 366 million people have diabetes • 200 million people have osteoporosis • 1.6 billion people are overweight • 80% of premature heart disease, stroke & diabetes can be prevented • Diet is an important modifiable factor

  13. The Power of Micronutrients Throughout Life Adults Infants & Toddlers Pregnancy Seniors • Pre-natal Health • Iron ensures healthy deliveries and improves birthweightof babies • Folate helps prevent neural tube defects in babies • Staying Healthy • Prevention of diabetes, heart disease and stroke • Multivitamins, along with a balanced diet, have the potential to reduce the risk of cancerby 8-12% • Longer, Healthier Lives • Lower risk of dementia • Lower risk of age-related macular degeneration • Delayed progression of Alzheimer’s • Optimal Development • Power to fight off diseases • Lower risk of chronic diseases • Higher achievements in school • Increasedproductivity as adults

  14. Micronutrient Deficiencies and Insufficiencies: Economic Impact

  15. Micronutrient Deficiencies: Impact on Economic Growth • Undernutrition can reduce a nation’s economic advancement by at least 8 percent • Every $1 invested in micronutrient interventions yields $30 in benefits

  16. Micronutrient Insufficiencies: Impact on Health Care Costs • Micronutrient insufficiencies increase the risk of diseases from diarrhea to diabetes, which place tremendous strain on health care systems and economies • Vitamin D insufficiency costs 17 European countries €187 billion in direct and indirect health care costs each year

  17. Putting Vitamins in Motion

  18. Nutrition Solutions: Putting Vitamins in Motion Conducting cutting-edge research Forging partnerships Convening key stakeholders Raising awareness 1 2 3 4

  19. Conducting Cutting-Edge Research in Vitamin Science • Scientists at DSM developed NutriRice™, which is added to natural rice at a ratio of 1:100, improving the health and productivity of whole populations • Sight and Life has actively advanced research on the use of multiple micronutrient supplements during pregnancy to improve maternal nutrition and newborn outcomes

  20. Conducting Cutting-Edge Research in Vitamin Science DSM Engages in Studies on The Role of Nutrients for Health DO-HEALTH: Vitamin D3, Omega-3, Home Exercise, Healthy Aging and Longevity Trial Objective: To improve healthy aging in European seniors and reduce health care costs via the implementation of effective and broadly applicable disease prevention interventions Food4Me: Towards Personalized Nutrition Objective: Tofind solutions for how to address individual needs and determine whether dietary advice based on a person’s genes and phenotypicalcharacteristics could deliver consumer benefits Set-up: 25 partners from universities and industry and 9 countries in Europe MARRIAGE: University of Groningen Objective: To determine markers of aging and the role of micronutrients

  21. Forging Partnerships with Leaders in Nutrition • As part of the Global Nutrition for Growth Compact, DSM has committed to help provide effective nutrition interventions to 50 million pregnant and lactating women and children under 2 per year by 2020 • In partnership with UNICEF, WFP, CDC and the Home Fortification Technical Advisory Group, Sight and Life published ‘Home Fortification with Micronutrient Powders (MNP)’ to inform implementation of home fortification programs globally

  22. Forging Partnerships with Leaders in Nutrition • DSM scientists, in partnership with the International Osteoporosis Society (IOF), developed a global map summarizing the vitamin D status in infants and adults • DSM, jointly with IOF, nutrition experts and scientists all over the world are advocating for optimal vitamin D levels to reduce the risk for osteoporosis Ref: Wahl DA et al, Archives of Osteoporosis 2012 • http://www.iofbonehealth.org/facts-and-statistics/vitamin-d-studies-map

  23. Convening Key Stakeholders • In early 2014, with partners from the World Food Programme and Columbia University, Sight and Life convened key thinkers to start a much-needed discussion on what the post-2015 nutrition workforce needs to look like to ensure adequate, safe and nutritious food for all • In 2013, DSM and Sight and Life convened leaders at the United Nations General Assembly for a reception – Celebrating Leadership in Global Battle to End Undernutrition

  24. Convening Key Stakeholders Analytics Workshop With Key Stakeholders Kaiseraugst, 4 - 5 November 2013 Conference: DSM supports the first International Congress on Hidden Hunger Germany, 6 – 9 March 2013 DSM Awarded and Rewarded during 2013 CSN Conference Hangzhou, China, 21 May 2013 DOHaD Conference Singapore, 19 November 2013 IUNS Meeting Granada, Spain, 15 – 20 September 2013

  25. Raising Awareness of Inadequate Micronutrient Intake • DSM is at the forefront of research efforts to set optimal intake recommendations for vitamin E, a powerful antioxidant that protects cells, tissues and organs from damage • The Sight and LifeHidden Hunger Index and Maps, launched in 2013, for the first time illustrated the combined prevalence, in preschool children, of multiple micronutrient deficiencies – vitamin A, zinc, iron and iodine

  26. Turning Commitments into Action • We are committed to putting Vitamins in Motion • We have the power to nourish children, build strong families and create vibrant communities • So everyone, everywhere can contribute to a shared, prosperous future

  27. Vitamins in Motion: Join Us Visit www.VitaminsinMotion.com Follow @DSMNutritionand@SightandLifeon Twitter Tweet to the hashtag #VitaminsinMotion Like our Facebook pages www.Facebook.com/DSMcompany www.Facebook.com/SightandLife

  28. Thank You

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