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Chapter 17 Beverage Sales Control

Chapter 17 Beverage Sales Control. Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition. Objectives of Beverage Sales Control . Optimize the number of sales Maximize profit Control revenue . Reasons That People Patronize Beverage Establishments . To socialize

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Chapter 17 Beverage Sales Control

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  1. Chapter 17Beverage Sales Control Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition

  2. Objectives of Beverage Sales Control • Optimize the number of sales • Maximize profit • Control revenue

  3. Reasons That People Patronize Beverage Establishments • To socialize • To conduct business • To eat • To enjoy entertainment • To kill time

  4. Important Chapter Terms • Market segment: Subgroup of potential patrons with similar characteristics • Dram shop laws: State statutes that hold the serving establishment and the server financially liable for damages to third parties resulting from the serving of alcoholic beverages to intoxicated customers • Automated bar: Computerized device for dispensing beverages and simultaneously registering sales

  5. In Beverage Operations, Profit Maximization Is Accomplished by: • Establishing drink prices that will maximize gross profit • Influencing customers’ selections

  6. Unacceptable Bartender Work Habits • Working with an open cash drawer • Under-ringing sales • Overcharging customers • Undercharging customers • Overpouring • Underpouring • Diluting bottle contents • Bringing one’s own bottle into the bar • Charging for drinks not served • Drinking on the job © John Wiley & Sons, Inc. 2009

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