Trade in and save 2009 program overview
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Trade In and Save 2009 Program Overview. Brian Sahr January 28, 2009. Content applicable for use thru Oct’09 Next update: Nov’09 For use in Americas region only. Installed Base Upgrade Tool Contents. Audience and Purpose of Tools Revision Log HP Installed Base

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Trade in and save 2009 program overview

Trade In and Save 2009Program Overview

Brian Sahr

January 28, 2009


Installed base upgrade tool contents

Content applicable for use thru Oct’09

Next update: Nov’09

For use in Americas region only

Installed Base Upgrade Tool Contents

  • Audience and Purpose of Tools

  • Revision Log

  • HP Installed Base

    • Top 10 HP Devices to Target for Upgrade

    • Talking Points and At A Glance tools

  • Competitive Installed Base

    • Top 9 Competitive Devices to Target for Upgrade

    • Talking Points and At A Glance tools


Revision log

Revision Log

  • Revisions in Oct’09 Release:

    • Simplified toner savings messaging

    • Replaced content for HP P3005 with new HP P3015

    • Added toner savings for new P4015 cartridge multi-pack (CC364AD)

  • The next release of this tool will be November 2009

    • Revisions to include new HP product introductions


Installed base upgrade tools

Content applicable for use thru Sept’09

Next update: Oct’09

For use in Americas region only

Installed Base Upgrade Tools

  • Intended audience for this tool:

  • Americas sales force and other representatives having 1:1 discussions with end customers

    • This tool and the content therein should not be left behind with end customers nor used in RFQs

    • This tool and the content therein should not be used in marketing materials or other end user communication unless:

      • Appropriate footnotes and disclaimers are included, AND

      • Review and approval is granted by HP Marketing (contact: [email protected], [email protected] or [email protected])

  • Purpose of this tool:

  • Help recommend the appropriate HP upgrade device for specific installed base cartridges and devices

  • Provide key differentiation points between specific installed base devices and recommended HP upgrade devices (SF mono, SF color, MF mono and MF color)

    • This tool is not intended to represent the entire value proposition of the HP upgrade device nor overall reasons to upgrade to color or multi-function devices

  • Differentiation content for each specified upgrade path is provided in two formats:

    • “Talking Points” – provides speaking points and footnotes

    • “At A Glance” – provides data and footnotes

    • Content found on both formats is generally the same with minor added points to each format due to space limitations

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Top 10 hp installed base devices to target for upgrade

Top 10 HP Installed Base Devices to Target for Upgrade

HP Installed Base

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 4xxx installed base upgrade to mono sf color sf 4xxx talking points

HP Mono SF 4xxx Installed Base - Upgrade to Mono SF & Color SF 4xxxTalking Points

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 4xxx installed base upgrade to mono sf color sf 4xxx at a glance

HP Mono SF 4xxx Installed Base - Upgrade to Mono SF & Color SF 4xxx At A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 4xxx installed base upgrade to mono mf color mf 4xxx talking points

HP Mono SF 4xxx Installed Base - Upgrade to Mono MF & Color MF 4xxx Talking Points

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 4xxx installed base upgrade to mono mf color mf 4xxx at a glance

HP Mono SF 4xxx Installed Base - Upgrade to Mono MF & Color MF 4xxx At A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 2xxx installed base upgrade to sf mono sf color 3xxx talking points 1 2

HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxxTalking Points (1/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Compared to HP LJ P3015 printer series, using HP print cartridge CE255X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed and other factors.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 2xxx installed base upgrade to sf mono sf color 3xxx talking points 2 2

HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxxTalking Points (2/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Compared to HP LJ P3015 printer series, using HP print cartridge CE255X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed and other factors.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 2xxx installed base upgrade to sf mono sf color 3xxx at a glance

HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxx At A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 2xxx installed base upgrade to mf mono mf color 3xxx talking points 1 2

HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx Talking Points (1/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Compared to the HP LJ M3035 MFP series, using HP print cartridge Q7551X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images, number of color pages printed or copied and other factors (including frequency of TCU replacement).

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 2xxx installed base upgrade to mf mono mf color 3xxx talking points 2 2

HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx Talking Points (2/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Compared to the HP LJ M3035 MFP series, using HP print cartridge Q7551X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images, number of color pages printed or copied and other factors (including frequency of TCU replacement).

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 2xxx installed base upgrade to mf mono mf color 3xxx at a glance

HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx At A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 1xxx installed base upgrade to sf mono sf color 2xxx talking points

HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxx Talking Points

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 1xxx installed base upgrade to sf mono sf color 2xxx talking points1

HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxx Talking Points

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 1xxx installed base upgrade to sf mono sf color 2xxx at a glance

HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxxAt A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Two-sided printing can save up to 50% in paper costs (duplex bundles)

4Higher input sheet capacity for increased productivity; based on standard tray capacity

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 1xxx installed base upgrade to mf mono mf color 2xxx talking points 1 2

HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx Talking Points (1/2)

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 1xxx installed base upgrade to mf mono mf color 2xxx talking points 2 2

HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx Talking Points (2/2)

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. www.iso.org/jtc1/sc28

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Hp mono sf 1xxx installed base upgrade to mf mono mf color 2xxx at a glance

HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx At A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Two-sided printing can save up to 50% in paper costs (duplex bundles)

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Trade in and save 2009 program overview

Competitive Installed Base

Key Competitive Installed Base Devices to Target for Upgrade

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono workgroup sf ib upgrade to hp mono color sf 4xxx talking points 1 2

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxxTalking Points (1/2)

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono workgroup sf ib upgrade to hp mono color sf 4xxx talking points 2 2

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxxTalking Points (2/2)

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono workgroup sf ib upgrade to hp mono color sf 4xxx at a glance

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxxAt A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Trade in and save 2009 program overview

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color MF 4xxxTalking Points

1Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Trade in and save 2009 program overview

Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color MF 4xxxAt A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono swt sf ib upgrade to hp mono color sf 3xxx talking points

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color SF 3xxxTalking Points

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono swt sf ib upgrade to hp mono color sf 3xxx at a glance

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color SF 3xxxAt A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,600 pages per month. Actual power usage and results may vary

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Trade in and save 2009 program overview

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxxTalking Points (1/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Trade in and save 2009 program overview

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxxTalking Points (2/2)

1Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Trade in and save 2009 program overview

Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxxAt A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity)

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono low end sf ib upgrade to hp mono color sf 2xxx talking points

Competitive Mono Low End SF IB - Upgrade to HP Mono & Color SF 2xxxTalking Points

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono low end sf ib upgrade to hp mono color sf 2xxx at a glance

Competitive Mono Low End SF IB - Upgrade to HP Mono & Color SF 2xxxAt A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Two-sided printing can save up to 50% in paper costs (duplex bundles)

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono low end sf ib upgrade to hp mono color mf 2xxx talking points

Competitive Mono Low End SF IB - Upgrade to HP Mono & Color MF 2xxxTalking Points

1Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary.

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


Competitive mono low end sf ib upgrade to hp mono color mf 2xxx at a glance

Competitive Mono Low End SF IB - Upgrade to HP Mono & Color MF 2xxxAt A Glance

1Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations.

2Increase productivity with up to the % stated due to faster speed device

3Higher input sheet capacity for increased productivity; based on standard tray capacity comparison

4Two-sided printing can save up to 50% in paper costs (duplex bundles)

5Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary

This information is provided for comparison only and is based on third-party research, manufacturers’ published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

HP Confidential


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