January 2007, Anaheim
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EUROPEAN EXCELLENCE TM JUST PERFECT PowerPoint PPT Presentation


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EUROPEAN EXCELLENCE TM JUST PERFECT. EUROPEAN EXCELLENCE = tradition + brand name + know-how + quality + European Origin. The benefits of producing Musical Instruments in Europe. - safe working conditions - environmentally friendly production job security for employees

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EUROPEAN EXCELLENCE TM JUST PERFECT

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European excellence tm just perfect

January 2007, Anaheim


European excellence tm just perfect

EUROPEAN EXCELLENCETMJUST PERFECT

January 2007, Anaheim


European excellence tm just perfect

EUROPEAN EXCELLENCE

=

tradition + brand name + know-how + quality

+

European Origin

January 2007, Anaheim


European excellence tm just perfect

The benefits of producing Musical Instruments in Europe

  • - safe working conditions

  • - environmentally friendly production

  • job security for employees

  • highly trained staff

  • R&D (sound research costs, design, patented construction…)

  • adherence to EU legislation

January 2007, Anaheim


European excellence tm just perfect

Who is reached

1. Final customers - players

2. Distributors, dealers, retailers

January 2007, Anaheim


European excellence tm just perfect

1. Final customers

  • EEX quarantees

  • long term investment

  • lifetime quarantee

  • minimum service costs

  • environmentally friendly product

  • production process under EU legislation supervision

  • protection against forgery

January 2007, Anaheim


European excellence tm just perfect

2. Distributors, dealers

Results of a survey carried out in the EU

a) 100% want to sell EEX labeled products

b) 82.7% believe that the final customer will appreciate the trademark EEX

c) 87% believe that the trademark EEX will increase their margin (price, selling power...)

January 2007, Anaheim


European excellence tm just perfect

The trade mark

EUROPEAN EXCELLENCE

Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16th September 2005 in Paris

January 2007, Anaheim


European excellence tm just perfect

Conditions of certification process EEX 1001 : 2006

  • the producer must prove the product is made in the EU (partial and final assembling)

  • the producer must authenticate that 61% of the final product (parts or materials)originated in the EU

  • payment of administrative charges

  • 4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories.

January 2007, Anaheim


European excellence tm just perfect

Certification process

EEX 1001 : 2006

Certification Authority = Consortium EEX

(some members of CAFIM)

Approval Authority = CAFIM

January 2007, Anaheim


European excellence tm just perfect

Certificate

The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and has earned the right to be labeled

EUROPEAN EXCELLENCE

January 2007, Anaheim


European excellence tm just perfect

Where to find

more information

www.european-excellence.eu

www.european-excellence.com

www.cafim. org

January 2007, Anaheim


European excellence tm just perfect

Where we are

  • AMATIC 4610

  • CAFIM D 3120

  • JA MUSICD 3200

  • PETROFD 3206

  • STRUNAL C 4610

January 2007, Anaheim


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