The “Art” of the Elevator Pitch. Diane M. Sullivan (2008). What is an Elevator Pitch Anyway?. A short , simple description of your business idea that anyone could understand by the time you ride up three floors in a typical elevator. Very Important Point.
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A short, simple description of your business idea that anyone could understand by the time you ride up three floors in a typical elevator.
Interesting opening: opening much immediately piques interest of recipient
Passion: if you are not excited about your business, no one else will be either
Short: assume you have less than a minute, and sometimes only time for a few sentences
Caution: Do not take too long to get to the pain/problem that you are solving—you could lose the catcher’s attention
All Pitches Should Include the Following 6 Elements:
Optional Elements to Include (depending upon time and nature of catcher):
7. Description of why financiers should invest in you
8. Description of investment needed and estimate of payback
9. Request for follow-up
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Some sections modified from Chadwick (2006)