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BLOGWARS: An Overview. By: Jon Rittenberg and Jasmyne Spencer. Mass Communication. How did we communicate pre-technology?. How do we communicate now?. Now. Ancient Egyptians posted hieroglyphics Letters/Messengers Word of Mouth Speeches Pamphlets. Pre-Tech.

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blogwars an overview
BLOGWARS: An Overview

By: Jon Rittenberg and Jasmyne Spencer

mass communication
Mass Communication

How did we communicate pre-technology?

How do we communicate now?

slide3

Now

  • Ancient Egyptians posted hieroglyphics
  • Letters/Messengers
  • Word of Mouth
  • Speeches
  • Pamphlets

Pre-Tech

blogs are u n i q u e
Blogs Are Unique!
  • Hyperlinking structure creates the nonlinear, endless jumping about and instant feedback that previous technologies from cave paintings to television simply could not.
  • Broadcasters & Receivers vs. Broadcasters alone
  • Although blogs are unique, they are not a complete game-changer

How are they different?

more on u n i q u e
More on Unique!
  • The short-to-medium length essay, the post.
  • Comments are very important
  • Not meant to be one stop journeys
  • Blogs are extremely personal
the political blog
The Political Blog
  • A personal commentary on nonpersonal events, issues and ideas
  • A site for interaction, a spawning ground for for activism
  • A vessel for wrath
  • Inspire change in the media including politics, campaigns and elections and have turned the traditional dynamics of the media-producer-media consumer relationship on its head

Main Elements as we know them today

different political blogs
Different Political Blogs
  • Daily Kos - Progressive Blog
  • Red State – Conservative Blog
the political blog1
The Political Blog
  • Allow interaction between individuals that could inturn accrete common knowledge, activism, recruit others, and march, virtually, toward a goal
  • Form SMART MOBS like Mothers Against Drunk Driving, the Sierra Club
  • Blogs allow us to recode data instead of just decoding it.
  • There is a hierarchy of bloggers i.e. DailyKos and RedState
composition of u s bloggers
Composition of U.S. Bloggers
  • Annual household income of $75,000 or more
  • Post-Grads
  • Readers are more often males with the exception of Poland and Japan
  • “Tech Optimists”
  • Influentials within their community
criticism to politcal blogging
Criticism to Politcal Blogging
  • Blogging as a “people’s medium”
  • Recycle and chew on the news
  • Not taken seriously
political blogs dividers or unifiers
Political Blogs: Dividers or Unifiers?

Lada Adamic and Natalie Glance political blog links

DIVIDERS

  • Balkanization effect of political blogging
  • “cyberapartheid”
  • Split the nation, not unite it
  • Right wing blogs only link to other right wing blogs, same with left wing blogs
political blogs dividers or unifiers1
Political Blogs: Dividers or Unifiers?

Argument aganist

  • When facing off against enemies people become comrades of the trenches and may use online resources to interact with each other
  • America has never been an objective place yet democracy still exists
  • A Pew study relates that people who seek political information online are more likely to be exposed to contrarian political data.
  • No blood has been spilled over blogs
chapter 3 the ascent of blogs
Chapter 3: The Ascent of Blogs
  • December 1997- Blogs are born
  • 1999- The act of blogging emerges
  • 2003-2004- Blogs make the news
  • 2005-2006 - Blogs begin to diversify
things to think about
Things to think About
  • Are blogs causing a media revolution or are they a passing fad?
  • Have there been any new developments in the blogosphere since Perlmutter’s article was published in 2007?
  • Do you think political blogs are dividing or uniting our nation?
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