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BLOGWARS: An Overview. By: Jon Rittenberg and Jasmyne Spencer. Mass Communication. How did we communicate pre-technology?. How do we communicate now?. Now. Ancient Egyptians posted hieroglyphics Letters/Messengers Word of Mouth Speeches Pamphlets. Pre-Tech.

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BLOGWARS: An Overview

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Blogwars an overview

BLOGWARS: An Overview

By: Jon Rittenberg and Jasmyne Spencer

Mass communication

Mass Communication

How did we communicate pre-technology?

How do we communicate now?

Blogwars an overview


  • Ancient Egyptians posted hieroglyphics

  • Letters/Messengers

  • Word of Mouth

  • Speeches

  • Pamphlets


Blogs are u n i q u e

Blogs Are Unique!

  • Hyperlinking structure creates the nonlinear, endless jumping about and instant feedback that previous technologies from cave paintings to television simply could not.

  • Broadcasters & Receivers vs. Broadcasters alone

  • Although blogs are unique, they are not a complete game-changer

How are they different?

More on u n i q u e

More on Unique!

  • The short-to-medium length essay, the post.

  • Comments are very important

  • Not meant to be one stop journeys

  • Blogs are extremely personal

The political blog

The Political Blog

  • A personal commentary on nonpersonal events, issues and ideas

  • A site for interaction, a spawning ground for for activism

  • A vessel for wrath

  • Inspire change in the media including politics, campaigns and elections and have turned the traditional dynamics of the media-producer-media consumer relationship on its head

Main Elements as we know them today

Different political blogs

Different Political Blogs

  • Daily Kos - Progressive Blog

  • Red State – Conservative Blog

The political blog1

The Political Blog

  • Allow interaction between individuals that could inturn accrete common knowledge, activism, recruit others, and march, virtually, toward a goal

  • Form SMART MOBS like Mothers Against Drunk Driving, the Sierra Club

  • Blogs allow us to recode data instead of just decoding it.

  • There is a hierarchy of bloggers i.e. DailyKos and RedState

Composition of u s bloggers

Composition of U.S. Bloggers

  • Annual household income of $75,000 or more

  • Post-Grads

  • Readers are more often males with the exception of Poland and Japan

  • “Tech Optimists”

  • Influentials within their community

Criticism to politcal blogging

Criticism to Politcal Blogging

  • Blogging as a “people’s medium”

  • Recycle and chew on the news

  • Not taken seriously

Political blogs dividers or unifiers

Political Blogs: Dividers or Unifiers?

Lada Adamic and Natalie Glance political blog links


  • Balkanization effect of political blogging

  • “cyberapartheid”

  • Split the nation, not unite it

  • Right wing blogs only link to other right wing blogs, same with left wing blogs

Political blogs dividers or unifiers1

Political Blogs: Dividers or Unifiers?

Argument aganist

  • When facing off against enemies people become comrades of the trenches and may use online resources to interact with each other

  • America has never been an objective place yet democracy still exists

  • A Pew study relates that people who seek political information online are more likely to be exposed to contrarian political data.

  • No blood has been spilled over blogs

Chapter 3 the ascent of blogs

Chapter 3: The Ascent of Blogs

  • December 1997- Blogs are born

  • 1999- The act of blogging emerges

  • 2003-2004- Blogs make the news

  • 2005-2006 - Blogs begin to diversify

Things to think about

Things to think About

  • Are blogs causing a media revolution or are they a passing fad?

  • Have there been any new developments in the blogosphere since Perlmutter’s article was published in 2007?

  • Do you think political blogs are dividing or uniting our nation?

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