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Online businesses need a completely different strategy for user engagement. There are several factors that need to be included in a successful business strategy and a mobile app is one of those.
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As the eCommerce business scope grows, so do the ways to do business online. At present, the world of eCommerce has grown so advanced that for any business to survive the online market, there has to be a very effective and a well-planned business strategy. This, every eCommerce business owner is aware of. But, what most owners fail to understand is why mobile apps are given such weightage in every online business strategy. According to a survey, it was established that more people own a mobile phone on the planet than own a toothbrush.
If these numbers are to be taken into consideration, it is obvious why mobile applications are required for a business strategy. But, then one can also argue that launching a web application that is highly responsive can completely eliminate the need of mobile app development. Though this sounds a logical idea as a web application can function efficiently on any device by using any web browser, there are several things that a dedicated custom mobile app can do for your business which a web application cannot. Here is a list of some significant ones that help build a solid online business strategy.
Features that make mobile apps necessary for a successful online business strategy 1. Instant access To access a web application, one needs to enter the web address in the browser and login every time to start browsing for products. On the other hand, in a mobile app, one has to just open the app and start browsing as the user details have to be entered only once to log in and then the profile is saved within the app. This way, through a mobile app, customers can gain instant access to the webshop without going through the hassle of opening the web browser and logging in.
2. Usability of device features Smartphones these days have a lot of functionalities and features packed within them. All these features can open a wide array of possibilities for online shopping as well. But, these features are not as accessible to web applications as they are to mobile apps. For example, mobile apps can access the device location and show the user products accordingly. This way, you can offer your customers a better shopping experience and thereby, gain more and more customers and increase sales.
3. Personalised content Most mobile applications have a UI that can be customised by the user. There are multiple themes to choose from. Also, the user can create her or his own profile and tell the app about her or his preferences and interests. With all this data, the app can be designed to show products according to the user’s likes. This helps build customer loyalty and also assist users to easily find what they are looking for.
4. Push notifications Not all users are keen to stay on your web shop at all times. In this busy world, nobody actually has the ample time to know about the deals and offers that your eCommerce is offering. For that, you need to give your users prompts from time to time. This can be easily done through push notifications, which is more effective if you have a mobile application. Also, one of the many reasons for shopping cart abandonment is the user at time procrastinates while purchasing or the user forgets about it. So, a reminder or two for the same can work like a charm.
Reports show that shopping cart abandonment in mobile apps is 20% lesser than that in web applications. Also, push notifications are the wonder wand for introducing users to new offers and discounts or notifying them about new stock arrivals on your webshop. 5. All-time connectivity This is a feature that a web application can neer offer its users. A mobile app enables users to stay connected to it all the time as the app can always keep working in the background to offer a seamless experience. When it comes to staying connected to the user at all times to gain customer loyalty, a web application seems to do a very poor job.
Also, in the case of a mobile application, there is an additional feature called offline access. The application can use the device’s storage to save all the vital details details for the user so that the user can use several features of the app even without being connected to the server. Web apps can also be accessed offline but one cannot trust it to store vital user information while offline. 6. More user engagement A study says that while using a smartphone, at an average a user spends 86% of the time spent on mobile apps and only 14% is spent on browsing websites.
So, if you have a web application, you are already missing out on the 86% time to gain user attention. Also, an application can establish a connection with the user and thereby make them revisit the app frequently. Also, as a mobile app is capable of offering a user interface far better than a web application, users are more likely to prefer using a mobile app to a web application.
Summing up Though web apps seem to be enough, these 6 points clearly explain why including a mobile application for online business strategy is a must. One needs to look for an experienced mobile app development company to build a mobile application with impressive user experience and a seamless user interface. Originally Posted On:- https://bit.ly/2JA9PzA
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