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Useful Tools

Useful Tools. There are a number of useful tools that you can employ in a variety of ways during a search engine optimization campaign, from finding out how well your site ranks in the search engines, to analyzing potential

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Useful Tools

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  1. Useful Tools There are a number of useful tools that you can employ in a variety of ways during a search engine optimization campaign, from finding out how well your site ranks in the search engines, to analyzing potential link partners, from seeing what a search engine sees, to seeing how people are arriving at your Web site.

  2. CheckingYour Site Rank • Google now provides a special Application Programming Interface (API) that programs such as WebPosition can use to send queries directly to Google, bypassing the search page. Such access isokay. (You can find information about the Google API at) • www.google.com/apis

  3. Many other programs can create site-rankingreportsfor you — both programs installed on your computer and Web-basedbservices, such as WebCEO (www.webceo.com)

  4. Checking for Broken Links • Many link checkers are available, including paid services such as LinkAlarm (linkalarm.com), that will automatically check links on your site and send you a report.

  5. Google Toolbar • The Google toolbar (toolbar.google.com) is a great little tool • Searching Google without having to go to the Google site first • Seeing if a Web page is in Google’s cache • The ability to quickly search Google Maps • PageRankindicator • Pop-up blocker • Search Google for pages similar to the one you’re viewing

  6. Google Zeitgeist • Google Zeitgeist (www.google.com/press/zeitgeist.html) if you are looking for an online business and want to know the types of things people search for or to see how current events affect searches. Google Zeitgeist is an analysis of what people are searching for, when, and where. You can find the most popular brand-name searches, charts showing how searches peak for particular keywords during news events or in response to TV shows (Iraq, Avian Flu), the most popular searches for particular men, women, and fictional characters, themostpopular movie searches in Australia, the most popular brands in Italy and anything else

  7. Similar Tools • Wordtracker, for instance, will periodically send you a free report of the top 500 searches • Ask has a service that shows you the top advancing search terms — the ones that are growing most quickly http://help.ask.com/en/docs/about/adv_search_tips.shtml • Yahoo! Buzzhttp://buzzlog.yahoo.com/buzzlog/

  8. More tools • download.alexa.com • The Alexa toolbar can give you a very general idea of whether the site gets any traffic at all; you can view traffic details for the site, such as the traffic rank, an estimate of the number of visitors to the site out of every million Internet users, and so on.

  9. KeywordDensityorDestiny • Search Engine World’s Keyword Density Analyzer: www.searchengineworld.com • KeywordDensity.com: www.keyworddensity.com

  10. AnalyzingYourSite’sTraffic • Which sites are sending visitors to your site? • Which search engines are sending visitors to your site? • What keywords are people using to reach your site? • Google Analyticshttp://www.google.com/analytics/ • Lyris Solutions http://www.lyris.com/solutions/lyris-hq.

  11. Checking for Duplication and Theft • Copyscape (www.copyscape.com) is an interesting tool that lets you see if anyone has stolen your site content, and to see how closely your content matches other sites

  12. More Tools • Search Engine World: www.searchengineworld.com • Measuring Up: http://www.measuring-up.com/ • Webconfs.com: www.webconfs.com • Pandia SEO: www.pandia.com/optimization

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