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BUTLER’S TOURISM LIFE CYCLE MODEL PowerPoint PPT Presentation


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BUTLER’S TOURISM LIFE CYCLE MODEL. YOU WILL LEARN: APPLICATION OF THE MODEL TO SPAIN’S COSTA del SOL APPLYING TODAYS TOURIST DESTINATIONS TO THE MODEL. Butler’s Tourism Life Cycle Model. Based on MEDC tourism Life Cycle of a Resort Tourism viewed as a resource 6 Stages Exploration

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BUTLER’S TOURISM LIFE CYCLE MODEL

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Butler s tourism life cycle model l.jpg

BUTLER’S TOURISM LIFE CYCLE MODEL

YOU WILL LEARN:

APPLICATION OF THE MODEL TO SPAIN’S COSTA del SOL

APPLYING TODAYS TOURIST DESTINATIONS TO THE MODEL


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Butler’s Tourism Life Cycle Model

  • Based on MEDC tourism

  • Life Cycle of a Resort

  • Tourism viewed as a resource

  • 6 Stages

    • Exploration

    • Involvement

    • Development

    • Consolidation

    • Stagnation

    • Decline OR Rejuvenation


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How the model is shown:


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Exploration

  • Small number of tourist attracted by culture / natural beauty

  • Limited numbers

  • Few facilities exist


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Development

  • Large numbers of tourists

  • Control of market moves from locals to external bodies e.g. TNC’s

  • Conflict between residents and tourists


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Success

  • At this stage mass tourism replaces what was once the original economic function of the settlement.

  • It may appear that the local culture is being diminished by a more international culture


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Stagnation

  • Tourist numbers plateau

  • Older facilities seen as “second rate”

  • Peak tourist numbers reached

  • Resort no longer fashionable


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Decline OR Rejuvenation

  • Attractiveness continues to decline

  • Visitors lost to other resorts / destinations

  • Resort becomes dependant on day / weekend visitors from limited geographical area

  • Unless efforts made to modernise and rejuvenate resort will continue to decline


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Case Study

Spain - Costa del Sol


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  • Exploration

    • 1960’s only 0.4 million tourists to the Costa del Sol, visiting for the beach holidays

  • Involvement

    • 1970's numbers rose to 3 million.

    • Farmland built on, infrastructure improved.

    • Transition from resource based to demand based

  • Development & Consolidation

    • 1980’s numbers rocketed to 7 million (carrying capacity reached)

    • Clubs, bars, restaurants and more hotels were built, leading to environmental degradation.


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  • Stagnation

    • Late 1980’s area began to stagnate, and was no longer fashionable.

    • Attractive mountainous area blocked by large hotel developments,

    • Beaches dirty from litter left by tourists

    • Polluted from excessive sewage.

    • Strain on resources e.g. water

      • It takes 60 000 gallons to run a luxury hotel for a day.


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  • Decline OR Rejuvenation??

    • 1990s Costa del Sol began rejuvenation.

    • Beaches tidied &achieved EU Blue Flag

    • VAT cut to 6% to encourage tourists and businesses

    • Tourism began to diversify to eco tourism and heritage tourism.

      • Development of Coto Donana national park to 'Costa Donana’ abandoned

      • Wetland area popular with rare birds

      • Previous development had seen a drop in the water table and the death of 30 000 wild birds form pesticide contamination


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TASK

  • In pairs apply the resorts you have been given to the larger copy of the model.

  • Discuss your reasons for placing the resorts at a stage of the model.

  • Finalise the applied model with a class discussion.


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