VALUE PROPOSITION
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VALUE PROPOSITION. CUSTOMER VALUES. MRI. A new generation value system analysis. SCAN. VALUE PROPOSITION. CUSTOMER VALUES. Valuenomics

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VALUE PROPOSITION

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Value proposition

VALUE PROPOSITION

CUSTOMER VALUES

MRI

A new generationvalue system analysis

SCAN


Value proposition

VALUE PROPOSITION

CUSTOMER VALUES

Valuenomics

The MRI SCAN is Valuenomics’ new, powerful tool tomeasure a sector’scompetitivenss on globalmarkets. Hence, it is a main building block for sector strategies.

Valuenomics is a new concept on tradedevelopmentandpromotion, designedfor business support organizationsandgovernmentalinstitutions.

Like Valuemagics, its focus is on the valueproposition, but this time on mesoeconomic level –the sector.


Value proposition

UGANDA

VIETNAM

HONDURAS

Let us take anexampleof three coffee sectors . . . . .


Value proposition

Nowlet’s take threepotential market segmentsfor these sectors . . .

SOUTH AFRICA

JAPAN

NORWAY


Value proposition

CENTRAL

BANK

REGULATORY

The first step is toidentify the stakeholders that have an impact on the competitiveness of these coffee sectors . . . . . . .

BODIES, AGENCIES

LOCAL

RECRUITMENT

GOVERNMENTS

SERVICES

FINANCIAL

MINISTRY OF

SERVICES

AGRICULTURE

RESEARCH INST

MINISTRY OF INDUSTRY

CERTIFICATION

TECHNOLOGY

SUPPLIERS

TRADERS

REGIONAL BSO’s

MINISTRY OF TRADE

BUYERS

MATERIALS

WHOLESALE

SUPPLIERS

SECTORAL BSO’s

RETAILERS

MINISTRY OF TOURISM

GROWERS

PRODUCERS

MANUFACTURERS

ACTORS

MANUFACTURERS

DRIVERS

ENABLERS

PRODUCERS

MINISTRY OF FINANCE

PACKERS

FUNCIONAL BSO’s/ NGO’s

MIDDLE MEN

PROCESSORS

MINISTRY OF ECONOMICS

PROCESSORS

DISTRIBUTORS

PACKERS

ICT SERVICES

IMPORTERS

ASSEMBLERS

EXPORTERS

MINISTRY OF PLANNING

Each of these stakeholders have a role in the system thatmakes up for the valuepropositionof the coffee sectors

KNOWLEDGE

INT. AGENCIES

INSTITUTES

LOGISTICAL

DONORS

SERVICES

KNOWLEDGE

INSTITUTES

TRADE SUPPORT

INSTITUTE

PORTS CUSTOMS


Value proposition

We analyse that performance on 5 different criteria in each of the threeareas of the value chain

Y

MINDS

MONEY

MAN POWER

METHODS

MATERIALS

MINDS

MONEY

MAN POWER

METHODS

MATERIALS

MINDS

MONEY

MAN POWER

METHODS

MATERIALS

Now we can analyse the contribution of each of these stakeholders to the valueproposition of these coffee sectors…….

ACTORS

REPORTS

REPRESENTATION

READINESS

RANGE

ROBUSTNESS

REPORTS

REPRESENTATION

READINESS

RANGE

ROBUSTNESS

REPORTS

REPRESENTATION

READINESS

RANGE

ROBUSTNESS

ENABLERS

INCENTIVES

INFRASTRUCTURE

INITIATIVE

INSTITUTIONS

INSTRUCTION

INCENTIVES

INFRASTRUCTURE

INITIATIVE

INSTITUTIONS

INSTRUCTION

INCENTIVES

INFRASTRUCTURE

INITIATIVE

INSTITUTIONS

INSTRUCTION

We analyse the performance of stakeholders in the threemainareas of the value chain………

DRIVERS

X

PRODUCTION

MARKETING

DEVELOPMENT


Value proposition

Analysis of the ACTORS

We assessACTOR’speformance in the

M5 analysis


Value proposition

Analysis of the ENABLERS

We assess the performance of ENABLERS in the

R5 analysis


Value proposition

Analysis of the DRIVERS

We assessthe performance of DRIVERS in the

I5 analysis


Value proposition

CENTRAL

BANK

REGULATORY

BODIES, AGENCIES

RECRUITMENT

SERVICES

LOCAL

The three analyses of

ACTORS

ENABLERS

DRIVERS

make up for the . . . . . . . .

GOVERNMENTS

FINANCIAL

SERVICES

MINISTRY OF

AGRICULTURE

RESEARCH INST

MINISTRY OF INDUSTRY

CERTIFICATION

TECHNOLOGY

SUPPLIERS

REGIONAL BSO’s

MINISTRY OF TRADE

MATERIALS

SUPPLIERS

SECTORAL BSO’s

MINISTRY OF TOURISM

GROWERS MANUFACTURERS PRODUCERS

ACTORS

DRIVERS

ENABLERS

MINISTRY OF FINANCE

MIDDLEMEN

MRI

FUNCIONAL BSO’s/ NGO’s

MINISTRY OF ECONOMICS

PROCESSORS

PACKERS

ICT SERVICES

ASSEMBLERS

SCAN

MINISTRY OF PLANNING

EXPORTERS

KNOWLEDGE

INT. AGENCIES

INSTITUTES

DONORS

LOGISTICAL

KNOWLEDGE

SERVICES

INSTITUTES

TRADE SUPPORT

INSTITUTE

PORTS CUSTOMS


Value proposition

Second step is to invite representatives . . . from companies - THE ACTORS

. . . fromBSO’s - THE ENABLERS

. . . andgovernment - THE DRIVERS

for a strategic conference


Value proposition

Allparticipantsfill in the MRI – scorecard . . .

. . . . . INDIVIDUALLY


Value proposition

In each column, scores from 10 (best) to 1 (worst) are filled in.


Value proposition

Scores are thenprocessedintooneconsolidated sheet . . .

. . . discussedandagreedupon


Value proposition

The competitiveness score of the coffee sector is calculatedthrough the followingformula

C= x y z

3 2

in which C = competitiveness x = average score of ACTORS

y = average score of ENABLERS

z= average score of DRIVERS


Value proposition

But more important than the total score. . . are the scores on each of the elements

. . . sincetheypreciselyindicatewhat the valueproposition of the sector is (the high scores)

. . . and lead toimmediate actions on the biggestchallenges of the sector (the low scores)


Value proposition

What are the advantages of the MRI Scan versus a traditional value chain analysis ?

MRI

  • Consensus amongstall stakeholders

  • Cleardefinition of the valueproposition

SCAN

  • Actionable analysis of challenges

  • Solid input for sector strategies

  • Clearidentification of action holders


Value proposition

i

e

d

s

C

Centre forInternational Studies on Development Economics

Hans Verhulst 22, Florapark

EINDHOVEN - 5644 BX

Netherlands

T + 3140 213 53 23

M + 3165 152 86 89

[email protected]

Vinod Sharma 160, Munirka Enclave

New Dehli - 110067

India

T +91 11 2617 0532

M +91 98 100 88779

[email protected]

www.valuemagics.com


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