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Power of Planning Richard W. Oliver CEO, American Sentinel University. American Sentinel University, formed 2.06, is a … DETC accredited, online, for-profit, quality-oriented university (founded by & Vanderbilt University), JB Wyatt (Chancellor Emeritus, VU) & Lamar Alexander

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Power of planning richard w oliver ceo american sentinel university l.jpg

Power of Planning Richard W. OliverCEO, American Sentinel University


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American Sentinel University, formed 2.06, is a …

DETC accredited, online, for-profit, quality-oriented university (founded by &

Vanderbilt University), JB Wyatt (Chancellor Emeritus, VU) & Lamar Alexander

(former U.S. Secretary of Education)

Serve 1100 mid-career professionals & military personnel

with 25innovative degree (MS BI, BS GIS) programs

in healthcare & allied health, business and technology.

Based in Denver w/offices in

Nashville & Birmingham


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In Self Study

Title IV

Eligible

In Self Study


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Introduction

Recent research

Philosophy

Definition

Roles of the planner

Benefits

Driving forces

Managing the process


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One of the world’s toughest jobs ….

Typical school faces, simultaneously:

Technology revolution

Regulatory change

Economic downturn

Globalization

Increasingly “wired/wireless” student

Looming faculty shortage

Rash of new rivals ...

Old tools don’t work anymore


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Cornell ’69

Never saw a computer

Used Wang Mechanical Adding Machine


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Googled, Wiki-ed, WiFi-ed, iPod-ed

YouTubed, Filckr-ed, Twittered

FaceBook-ed, blogging, podcasting,

text messaging…

Cornell ’69

Never saw a computer

Used Wang Mechanical Adding Machine



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“Managing in permanent white water” - Rick Oliver

Philosophy

Dr. WU: President, NDU:

“Would you give a lecture to my faculty

to explain the global economic crisis and

what to do about it?”


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The Economic Puzzle????

Airport bookstore economics

Wall Street economics

Greek letter economics


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Greek Letter Economics

Exp= 2{µΣπχψβ﴾⅝﴿[4xph]


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Traditional Economics

  • Industry boundaries are known

  • Law of diminishing returns

  • All players act rationally

(Fishbowl economics)


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Network Economics

  • No industry boundaries

  • Law of increasing returns

  • Players do not always act rationally

  • Encyclopedia of Britannica vs. Encarta

  • Amazon vs Bookstores


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Network Economics

  • No industry boundaries

  • Law of increasing returns

  • Players do not always act rationally

  • Encyclopedia of Britannica vs. Encarta

  • Amazon vs Bookstores

Educational institutions are “nodes in the global information network”



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Education

IP = Internet Protocol


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“Managing in permanent white water” - Rick Oliver

“Keep it simple; focus on the fundamentals”

-Vince Lombardi

Philosophy

2-3 page document but informed by

deep and continual analysis


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“Managing in permanent white water” - Rick Oliver

“Keep it simple; focus on the fundamentals”

-Vince Lombardi

“Plans are nothing, planning is everything”

-Dwight D. Eisenhower

Philosophy


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“Managing in permanent white water” - Rick Oliver

“Keep it simple; focus on the fundamentals”

-Vince Lombardi

“Plans are nothing, planning is everything”

-Dwight D. Eisenhower

“I don’t skate to where the puck is, I skate to where it’s going to be.”

-Wayne Gretzsky

Philosophy


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“Managing in permanent white water” - Rick Oliver

“Keep it simple; focus on the fundamentals”

-Vince Lombardi

“Plans are nothing, planning is everything”

-Dwight D. Eisenhower

“I don’t skate to where the puck is, I skate to where it’s going to be.”

-Wayne Gretzsky

“A battle plan seldom survives contact with an enemy”

- Colin Powell

Philosophy


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“Managing in permanent white water” - Rick Oliver

“Keep it simple; focus on the fundamentals”

-Vince Lombardi

“Plans are nothing, planning is everything”

-Dwight D. Eisenhower

“I don’t skate to where the puck is, I skate to where it’s going to be.”

-Wayne Gretzsky

“A battle plan seldom survives contact with enemy”

- Colin Powell

“Anyone can do strategy, the trick is in the implementation!”

-Roy Merrills

Philosophy


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Definition of Planning:

1. Understanding the

structure of your marketplace

and your relative

competitive position

in that market;

2. determine & detail actions to

either:

a). change the

structure of the market, or

b). to improve the school’s

position in its

market.


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Definition of Planning:

1. Understanding the

structure of your marketplace

and your relative

competitive position

in that market;

2. determine & detail actions to

either:

a). change the

structure of the market, or

b). to improve the school’s

position in its

market.

Southwest Airlines

WalMart

Charles Schwab

Amazon

Apple iPod ….


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Roles of Planner

Diagnostician


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Roles of Planner

Diagnostician

Builder


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Roles of Planner

Diagnostician

Coach

Builder


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Planning

Isn’t ...

Following a formulas

Making forecasts

Only financial decision making...


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Planning

Is ...

Analysis

Challenging the status quo

Creating choices

Communication

Commitments


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Planning Cycle

“Corporate”

Plan

5 Years Outlook

School Unit Plan

3 year Outlook

Annual Plan &

Budget

1 Year

Outcomes Plan &

Degree Action Plan

2 Years


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Managing the Planning Process

Participation and roles

(add important constituents into the process)

Time (frequency, pace, period)

Resources

Top-down; bottom-up

Ownership


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6 As of Planning

Audit

Analysis

Assessment

Alternatives

Action

Adjustments


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Strategic

Audit

Yesterday

Strategic

Assessment

External

Analysis

Internal

Analysis

Today

Strategic Alternatives

Tomorrow

Action Plans


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Adjustments Everyday!

Strategic

Audit

Strategic

Assessment

External

Analysis

Internal

Analysis

Strategic Alternatives

Action Plans


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Q. How did school get to its position & situation? What were the factors which lead to this?

Planning Audit


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Planning Audit the factors which lead to this?

Tools

Timeline Analysis

Definition of the school

Financial results & analysis

Operating principles

Governance

SWOT analysis


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SWOT Analysis the factors which lead to this?

Strengths

Weaknesses

Specific, Detailed,

Provable

& Ranked

Observations

Opportunities

Threats

Facts vs. Opinions, Feelings …..


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Internal Analysis the factors which lead to this?

Q. What are the forces/issues internal to the organization that successfully drive our school; or negatively impact our success?


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Internal Analysis the factors which lead to this?

Internal Analysis

Sustainable Competitive

Advantages

Value Enhancing Processes

Core Capabilities


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Core Competencies the factors which lead to this?

Quality

System

Process

Skill

Technique

Or, combination of technologies

Service

Outcomes

Core Competency

Prism


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Value the factors which lead to this?

Chain

School Infrastructure

“Margin”

Human Resources

Support Activities

Technology

Procurement

Student

Services

Teaching

Primary Activities

Placement

Faculty & Student Recruiting

Marketing


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Value the factors which lead to this?

Chain

School Infrastructure

“Margin”

Human Resources

Support Activities

Technology

Procurement

Student

Services

Teaching

Primary Activities

Placement

Faculty & Student Recruiting

Marketing


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Value the factors which lead to this?

Chain

School Infrastructure

“Margin”

Human Resources

Support Activities

Technology

Procurement

Student

Services

Teaching

Primary Activities

Placement

Faculty & Student Recruiting

Marketing

(Peacemaker)


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Internal Surveys the factors which lead to this?

Employee & student

attitude

Skills inventory

Training programs

Succession planning

“Management by

walking around”

Dilbert Index


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External Analysis the factors which lead to this?

Q. What are the forces/issues operating in the external environment that will drive our business positively and negatively?


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External Analysis the factors which lead to this?

Global Economic/

Social Environment

Market Environment

School

Environment


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Global the factors which lead to this?EnvironmentalAnalysis

Demographics

Economics

Social

Cultural

Academic

Regulatory

Technological

Ecological &

Surprises!

“I think, therefore I am”

“Just the facts, Mamm!’


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D the factors which lead to this?emographics

US Population: Growth of 65+ and 85+ increasing demand for geriatrics education


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S the factors which lead to this?ocial


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T the factors which lead to this?echnological


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S the factors which lead to this?urprises!

Confidential


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“Never predict anything that the factors which lead to this?

hasn’t already happened.”

“Electronic technologies will transform the American education system…”

-- Marshall McLuhan

Understanding Media:

The Extensions of Man, 1964

Surprises!


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Planning Assessment the factors which lead to this?

Q. Given where we’ve been (Audit) and where we are today (Internal & External Assessment) what is our current position, what does it take to succeed and do we have what it takes to achieve the potential plans we might undertake?


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Assessment the factors which lead to this?

Tools

Critical success factors

VIRO Analysis

Balanced scorecard

Strategic Readiness


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VIRO Analysis the factors which lead to this?

Value: Do the schools resources and capabilities enable it to respond to environmental threats or opportunities?

Imitability: Do schools without a resource or capability face a cost disadvantage in obtaining it compared to schools that already have it?

Rareness: How many schools already possess particular valuable resources and capabilities?

Organization: Is the school organized to exploit the full competitive potential of its resources and capabilities?


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Planning Levels the factors which lead to this?

“Corporate” Strategy

Unit Level Strategy

Corporate

School or

Dept.

School or

Dept.


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“Corporate” Level the factors which lead to this?

Strategic

Decisions

  • Desired portfolio of degrees/schools in 5-10 years

  • 2. Distinctive support to portfolio

  • 3. Major investments required

  • 4. Target results


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Unit Level Strategic the factors which lead to this?

Decisions

Not mutually exclusive

1. Focused growth (concentrated, concentric)

2. Diversification (related, unrelated, geographic)

3. Integration (vertical, horizontal)

4. Combination (merger, acquisition, j/v, alliance)

5. Retrenchment

6. Entry / Exit ....


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Action Plans the factors which lead to this?

Objectives

Functional tactics

Functional action programs

Detailed budgets

Pro Forma


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GI Joe the factors which lead to this?


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Transformer the factors which lead to this?

GI Joe


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Transformer the factors which lead to this?

GI Joe


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Adjustments the factors which lead to this?

Evaluation (Metrics, Metrics, Metrics…)

Contingencies


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Conclusions the factors which lead to this?

“You’ve got to come up

with a plan. You can’t wish

that things will get better.”

-- Jack Welch, Former Chairman & CEO, GE

Only US company to be in the

Top 10 companies in 1900 & 2000


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If you don’t know where you are going, any road will get you there!

This is just going from bad to worse!


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S you there!urprises!

“Never predict anything that

hasn’t already happened.”


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Edutainment: you there!

The convergence of Education,

Entertainment & Information

Richard W. Oliver

American Learning Solutions


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Entertainment you there!

Information

Education

$800 B $1.7 T $200 B


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Information you there!

Education

Entertainment


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Information you there!

Education

Entertainment

$ 2.5 T - 10% US GDP #2

$5 T Worldwide

Edutainment


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Computer & video game sales clearly outperformed the combined ticket sales for NHL, NBA and NFL games.

Revenues (millions)

Source: IDSA,ESPN, THEADOS Analysis


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Education’s transformation to Edutainment: combined ticket sales for NHL, NBA and NFL games.

Major Research Universities

K - 12

4-Year Teaching Universities

Graduate Business Schools

Community Colleges

Corporate Universities

Time


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The Seeds of the New Edutainment Revolution have been planted …

The old 3 Rs of education

Reading

‘Riting

‘Rithmetic

Joined by the new 3 Rs of education

Revolution

Revolt

Reform


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Role of education: planted …

“Preparing students for the

world they’ll inherit…

NOT

the one we’re living in now”


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“If you’re only as good today planted …

as you were yesterday ...

you wont be good enough

for tomorrow”


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