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1. What is at stake 2. MM strategy implementation 3. Integration into the new SUMP

ECOMM 2014 HOW MM POLICY HAS BEEN INTEGRATED IN SUMP IN ILE-DE-France REGION Région Ile-de-France Direction des Transports Nathalie GRANES. 1. What is at stake 2. MM strategy implementation 3. Integration into the new SUMP . 2. 1.What is at stake. 3. 1. What is at stake.

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1. What is at stake 2. MM strategy implementation 3. Integration into the new SUMP

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  1. ECOMM 2014HOW MM POLICY HAS BEEN INTEGRATED IN SUMPIN ILE-DE-France REGIONRégion Ile-de-France Direction des TransportsNathalie GRANES

  2. 1. Whatis at stake2. MM strategyimplementation3. Integrationinto the new SUMP 2

  3. 1.What is at stake 3

  4. 1. What is at stake Ile-de-France Region 11.8 M inhabitants 5.6 M jobs About 1,600 collectivities 12,000 km2 4

  5. 1. What is at stake Mobility in IDF Region in 2010 : more than 41 millions trips per day (source :EGT 2010) MODAL SPLIT 38% (16M) 39% (16,6M) 2% (0,650M) 20% (8M) + 7%by 2030 5

  6. Mainly short distances 1. What is at stake 64% of trips are less than 3 kmAnd 22% of car trips are less than 1 km! 6

  7. 1. What is at stake Commuting trips 28% of total trips But 41% Long distance trips 61 % are made by car 1.2 person by car in average 7

  8. Transport is the 2nd factor of Greenhouse Gaz Emissions 1. What is at stake 8

  9. 1. What is at stake Hoursspent80 mn/dayspent in transport 68 mn/dayfor commuting trips 9

  10. 1975 Commuting distances increasewithurbansprawl 10

  11. 1982 Commuting distances increasewithurbansprawl 11

  12. 1990 Commuting distances increasewithurbansprawl 12

  13. 1999 Commuting distances increasewithurbansprawl 13

  14. 1. What is at stake What solutions to face the transport challenge ? The « GRAND PARIS »project 14

  15. 2. MM implementation’s strategy 15

  16. 2. MM strategy • Starting point : COMMERCE European project • 2007 - 2010 • Promote Company Travel Plans all over Europe • Define common standards to get high qualityTPs •  Provide tools to help companies develop TPs: training sessions, methodological guide, quality standards 16

  17. 2. MM strategy • 2nd step : (2009) • A Regional policy dedicated to Travel Plans Adapt and implement COMMERCE tools Regional approach to get high visibility •  Quantitative and qualitative objectives 17

  18. 2.MM strategy A regional strategy • Focus on Area’s Mobility Plans (scale effect and regional visibility) • Create a new dynamic around Mobility Plans by developing networks and Mobility advisors • Communicate under the regional brandname Pro’Mobilité for higher visibility 18

  19. 2.MM strategy An implementation supported by 3 types of interventions • Governance and networking at Regional scale Tools Funding 19

  20. Gather public and privatepartnersworkingtogether to createincentives and motivatecompaniesto involve in TPs 2.MM strategy Governance at regional scale 20

  21. Networking at the different scales 2. MM strategy Regional level, Mobility advisors Interface between regional and local level Operational level, referent within the organisation 21

  22. Pro’MobilitéTools 2. MM strategy • A guide « How to make a successful TP • A website www.promobilite.fr • A visual identity (flyers, posters, folders…) 22

  23. 2. MM strategy Pro’MobilitéTools • Videos • In progress : monitoring and evaluation tool (linked with national tool) • Annual forum • Tailored training on mobility advice 23

  24. FUNDINGFinancial aids to develop concrete actions 2. MM strategy • Up to 60% Mobilityadvisors • Jobs financedduring the first 3 years • Support the action plan 24

  25. 3. Integration into the new SUMP 25

  26. The revisionof the SUMP: a greatopportunity (launchedin 2008)- Institutionalevolution:RegionIDF’sresponsability- Legislativeevolution:TravelPlans in SUMP- Regionalcontext:Revisionof all planning documents 3. Integration in the SUMP 26

  27. Contenu et objectifs du PDUIF 3. Integration in the SUMP Through mandatory compatibility links SUMP is at the crossroad of all the landuse and transport policies in IDF 27

  28. How MM networks tookadvantage of all theseopportunities- Feedback fromour MM networks : datas and arguments- Active mobilisation of all networks - Collective and coherent messagearound MM stakes- Highlightwhat has been done 3. Integration in the SUMP 28

  29. - 9 challengesincluded one dedicated to MM-More open to alternative mobilities : biking, walking car services, better articulation between urban projects and transport infrastructure… 3. Integration in the SUMP The new SUMP : a recognition ……. 29

  30. 3. Integration in the SUMP 9 challenges LAND USE AND TRANSPORT PLANNING PT WALK BIKE New car use Road accessibility Urban freight and logsitic Governance and management Mobility management and 34 actions 30

  31. - MM networks identified as leaders for the challenge - Pro’Mobilitytraininglabeled SUMP - MM actions included in local planning documents for operationalimplementation - Manyrequests to introduce MM stakes in seminars and conferences 3. Integration in the SUMP ……………..and a springboard for MM 31

  32. A new framework for regional transport policies Regional Plan for a Sustainable Mobility 3. Integration in the SUMP To match SUMP’s objectives and impulse a new dynamic PRMD SUMP 32

  33. 3. Integration in the SUMP The 12 frameworkpolicies of the PRMD MM policy 33

  34. The Regional MM policy 3. Integration in the SUMP • Support diagnosis and implementation of school and Area Mobility Plans • Support development of mobility advice in Ile-de-France • Support development of new mobility services (carsharing/carpooling, work at home) 34

  35. Thanks for your attentionNathalie GRANESnathalie.granes@iledefrance.fr

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