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Making digital work for you

Making digital work for you. Helen Shaw Athena Media June 13 2007. Embrace the future. Myspace –today’s business card 180 million profiles Average age in US mid 30s Social networking – get connected Advocacy tool www.one.org Blogs/podcasts/forums/. Why?.

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Making digital work for you

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  1. Making digital work for you Helen Shaw Athena Media June 13 2007

  2. Embrace the future • Myspace –today’s business card • 180 million profiles • Average age in US mid 30s • Social networking – get connected • Advocacy tool • www.one.org • Blogs/podcasts/forums/

  3. Why? • A third of all young people using social network tools every day • Over a million Bebo profiles in Ireland • 122 million Europeans online a day • European average – 24 hrs a month • iTunes/eBay/YouTube/Myspace/Bebo

  4. What are the benefits? • You can make your own content • You can distribute it • You can create your own audiences • You can engage people • You can do it all without big budgets • You can build shared communities

  5. Examples? • www.reachout.com.au • www.unicef.org • www.moveon.org • www.panos.org.uk • www.spunout.ie

  6. Digital media intelligence • Check out www.epolitics.com (e-advocacy) • Jonathan Marks –critical distance blog • www.loiclemeur.com (messages versus conversations)

  7. Nothing to fear but …. • Start with a blog – wordpress • Experiment – add photos • Make a myspace page • Use iTunes – listen to podcasts • Try your hand at your own • Explore YouTube and revver.org • Use it – learn –and connect

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