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华旗 山楂果茶 营销策划案 市场营销 1002 班 策划人:王芳,白梦娟,陶奎从,钟为圆 PowerPoint PPT Presentation


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华旗 山楂果茶 营销策划案 市场营销 1002 班 策划人:王芳,白梦娟,陶奎从,钟为圆. 展示概要. 一、产品介绍 二、产品 SWOT 分析 三、 STP 分析 四、产品定位 五、营销组合( 4Ps ). 山楂果茶. 何为果茶. 果茶: 《 红楼梦 》 第十九回:“此时 袭人 之母接了 袭人 与几个外甥女儿几个侄女儿来家,正吃果茶。” 现代一般解释为:所谓的果茶,是指将某些水果或瓜果与茶一起制成的饮料。果茶一般具有良好的口感并具有某些有益于身体的功效。. 山楂.

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华旗 山楂果茶 营销策划案 市场营销 1002 班 策划人:王芳,白梦娟,陶奎从,钟为圆

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SWOT

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