Collaboration in the Seafood Industry
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Collaboration in the Seafood Industry. Graham Stuart Chief Executive Officer Sealord Group. An overview of the Industry. 4 companies account for 75% of the industry Over 90% of production is exported Traditional markets have stagnated Production volumes fell by 60% over a decade.

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Collaboration in the Seafood Industry

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Collaboration in the seafood industry

Collaboration in the Seafood Industry

Graham Stuart

Chief Executive Officer

Sealord Group


An overview of the industry

An overview of the Industry

  • 4 companies account for 75% of the industry

  • Over 90% of production is exported

  • Traditional markets have stagnated

  • Production volumes fell by 60% over a decade


An overview of the industry1

An overview of the Industry

  • Faces strong competition from domestic production in most export markets

  • Highly regulated

  • Under intense scrutiny from environmental interest groups

  • Quota management of natural resource = natural collaborative platform


Seafood industry economics

Seafood Industry Economics

Total Revenue~ $3 billion

Exports $1.6 billion

EBITDA (est)~ $270 million

Invested Capital~ $6.5 billion

Quota $4.0 billion

Return on Invested Capital4.2%


Good examples of collaboration

Good Examples of Collaboration

  • Working with the regulator

    • Deep Water Group partnership with MPI (3 CEO’s as Directors)

    • Deep Water Group collaboration on major policy matters (represent over 95% of quota holders)

  • Improving our global sustainability credentials

    • Marine Stewardship Council (a WWF off shoot) accreditation for our major fisheries

    • Deploying technologies to reduce our impact

    • Protecting the marine environment – Benthic Protection Areas closed to bottom trawling

  • On risky innovation ventures

    • One significant PGP partnership involving 3 Companies and Plant & Food Research


  • Good examples of collaboration1

    Good Examples of Collaboration

    • In Market

      • Fewer examples of collaboration, all relatively small

        • trade delegation to North America

        • Pure New Zealand Green Shell Mussels in China

  • Fishing Ventures

    • We know surplus capacity could be reduced with greater collaboration between harvesters.

    • The prize is potentially high


  • On collaboration

    On Collaboration

    David Hume 18th Century Scottish Philosopher

    “Your corn is ripe today; mine will be so tomorrow. 'Tis profitable for us both, that I should labour with you today, and that you should aid me tomorrow.

    I have no kindness for you, and know you have as little for me. I will not, therefore, take any pains upon your account; and should I labour with you upon my own account, in expectation of a return, I know I should be disappointed, and that I should in vain depend upon your gratitude.

    Here then I leave you to labour alone; You treat me in the same manner. The seasons change; and both of us lose our harvests for want of mutual confidence and security.”


    Collaboration in the seafood industry

    Sounds simple…

    Collaboration requires Collaborative Leadership skills

    And a culture that values and supports collaboration

    Four keys to successful collaboration:


    Collaboration in the seafood industry

    Let’s not kid ourselves…

    Collaboration is easy


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