Cynthia Nunnally Debbie Rollins Julius Robinson Steven Wall Shashank Trivedi Lucas Varner. IT 6683/4683 Case Study Case 2-1 Taco Bell Inc. (1983-1994). Introduction The Case Studied Case Overview Strategy Business Model Before (Concept, Capability, & Value).
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Cynthia NunnallyDebbie RollinsJulius RobinsonSteven WallShashank Trivedi
TACO II: Same as TACO, but designed for crew members
TACO: Total Automation of Company Operations
Personal computer in every store that is linked to a local point of sale (POS system)
TACO and TACO II brought a change from “0.5 percent meat variance” to “300 tacos” – information that the crew members can easily interpret and quickly act on.
IT and Support of Business Model and Processes
Understand the relationships that exist in your management hierarchy and how people feel about them. Don’t associate harsh rules and policies with the most effective form of management.
Know where you stand in your market and be able to indentify your niche and the best ways to take advantage of it.
Constantly evaluate how your company is using technology and recognize when capabilities need to be expanded.
Don’t assume HCI makes sense to everyone. Sometime systems need to adapted to be more user friendly as evident from experiences with TACO and TACO II.
We would like to thank Professor Rich for his help and guidance in completing this case study. His assignments and breakdown of IT management concepts paved the way for our success.
Lastly, we would also like to extend our gratitude to all of our other classmates and team members which provided thought provoking dialogue and insight into the world of IT management.