Diversification
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Diversification. Michael Mack Norfolk Rural Business Advice Service. Centre of Vocational Excellence. Easton College. Main Diversification Activity. Without an easily accessible grant to support diversification, how will farmers diversify?. Stop Diversifying: Probably Not.

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Diversification

Diversification

Michael Mack

Norfolk Rural Business Advice Service.

Centre of Vocational Excellence.

Easton College.


Main diversification activity

Main Diversification Activity


Diversification

Without an easily accessible grant to support diversification, how will farmers diversify?


Stop diversifying probably not

Stop Diversifying: Probably Not

  • The 2006 Norfolk Farm Study outlines that 20% of Norfolk farms plan to diversify.

  • Building conversion to light industrial and office lets are favoured.


Farm diversification existing and planned

Energy

Function centre

Other visitor attraction

Other recreational land use

Hosting events (occasional)

Serviced accommodation

Existing

Other*

Planned

Processing/value added activity

Country sports

Equestrian

Retail

Non-serviced accommodation

Off-farm employment

Commercial lets

0

5

10

15

20

25

30

35

% of diversification

Farm diversification: existing and planned


What are the key barriers farmers will face

What are the key barriers farmers will face?

  • The 2006 Norfolk Farm Study outlines that the biggest perceived barriers are:

    • Planning

    • Location

    • Finance

    • Risk


Planned diversification activity

Planned Diversification Activity


To overcome these barriers and the lack of grants farm diversification will take a new direction

To overcome these barriers and the lack of grants farm diversification will take a new direction

Possible changes

  • Look at more innovative options

  • Work from the customer backwards

  • Look at projects with lower set up costs.

  • Prioritise cash creation and not asset development.

  • Take increased risks


North sea rural

North Sea Rural

  • The North Sea Rural Project is grant aided through the EU’s Interreg 3b North Sea Programme. It involves co-operation and shared learning between six countries bordering the North Sea under three strands – social services, transport and economic development.

  • Under the economic development strand, Norfolk County Council leads the local partnership looking at promoting the re-use of redundant farm buildings for new enterprises.


North sea rural outputs

North Sea Rural: Outputs

  • Study of redundant farm buildings to see potential uses and issues.

  • Demand assessment report for light industrial use and office use

  • Highways appraisal of impact

  • Dissemination


North sea rural dissemination

North Sea Rural: Dissemination

Interactive diversification toolkit

Guidance and support to help with the development of a new business

  • Web based

  • Supported by NRBAS


Interactive diversification toolkit

Interactive Diversification Toolkit

  • Key business start up routes:

    • Added value

    • Attractions

    • Business space

    • Equine

    • Retail

    • Serviced accommodation


Diversification

We are now looking for ideas and issues from the industry and you to continue to build the toolkit.

Launch at the Royal Norfolk Show

We will let all of you know when it goes fully live.


Questions

Questions

Tel: 01603 748844


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