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The New World of Marketing Communication

The New World of Marketing Communication. Advertising. Types of Advertising. Practices and Concepts. The Early Age of Print The Early Age of Agencies The Scientific Era The Creative Revolution The Era of Accountability and Integration. Advertising’s Key Components. Strategy.

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The New World of Marketing Communication

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  1. The New World of MarketingCommunication

  2. Advertising

  3. Types of Advertising

  4. Practices and Concepts • The Early Age of Print • The Early Age of Agencies • The Scientific Era • The Creative Revolution • The Era of Accountability and Integration

  5. Advertising’s Key Components

  6. Strategy

  7. Message

  8. Media

  9. Evaluation

  10. Players The Advertiser The Agency The Media Suppliers/Consultants

  11. The Advertiser

  12. The Agency

  13. The Media

  14. Suppliers/Consultants

  15. Advertising Agencies Full-Service In-House Specialized Holding Companies

  16. Full-Service

  17. In-House

  18. Specialized

  19. Holding Companies

  20. Agency Jobs

  21. The Changing World of Advertising Consumer in Charge Blurring Lines and Converging Media Accountability and Effectiveness Integrated Marketing Communication (IMC)

  22. Consumer in Charge

  23. Blurring Lines and Converging Media

  24. Accountabilityand Effectiveness

  25. Integrated Marketing Communication (IMC)

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