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Seeking dividends on your media investment?

Seeking dividends on your media investment?. Trustworthy. Ad Receptivity. 200. 230. 260. 290. 320. 350. Source: Simmons’ Multi-Media Engagement Study, 2007. Magazines Lead in Generating Trust and Ad Receptivity. Magazines. Comparing Media Channels. Television.

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Seeking dividends on your media investment?

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  1. Seeking dividends on your media investment?

  2. Trustworthy Ad Receptivity 200 230 260 290 320 350 Source: Simmons’ Multi-Media Engagement Study, 2007 Magazines Lead in Generating Trust and Ad Receptivity Magazines Comparing Media Channels Television Average Engagement Dimension Scores (100-low/500-high) Internet

  3. Total Advertising 100 Magazines 240 Television 81 Newspapers 109 Radio 94 Outdoor 57 Base: 18 cases.Source: Hudson River Group, 2005 Magazine ROI Exceeds Other Media for Financial Services Financial Services ROI Index

  4. Used any brokerage (full-service, discount, other) Magazine Readers 121 Internet Users 105 TV Viewers 101 Used securities transactions Magazine Readers 116 101 Internet Users TV Viewers 108 Value of total financial accounts $250,000+ Magazine Readers 115 Internet Users 100 TV Viewers 102 Heavy media users. Base: U.S. Adults, HHI $100,000+Source: Meddelsohn Affluent Survey, 2008 Affluent Investors Read Magazines In Past Year:

  5. MediaMax Delivers an Ideal Target Source: MRI Doublebase 2008, MMR 2008 All respondents with HHI $100K+

  6. NEW • Case Study • PNC Bank • Objective: • Attract affluent consumers to drive new clientele to the Private Client Group • Reach affluent Baby Boomers • Solution: • Campaign in the MMN Luxury and Business Leaders Groups • Spring, Fall & Winter ― 7 target markets

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