FDSA  Western Canada Advertiser Conference

FDSA Western Canada Advertiser Conference PowerPoint PPT Presentation


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Agenda. ShopLocal BackgroundThe Internet and the growing shift in media consumption ?. How it impacts shoppingWhat are retailers doing in responseRetailer.com as the hub for store information

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FDSA Western Canada Advertiser Conference

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2. Agenda ShopLocal Background The Internet and the growing shift in media consumption …. How it impacts shopping What are retailers doing in response Retailer.com as the hub for store information & promotions Online Flyers Store information Virtual Promotions Distribution of store promotions beyond retailer.com Banner Search Mobile Q&A

3. ShopLocal at a glance Founded in 1999 Provide outsources marketing solutions for major retailers in North America Our SmartCircular product has over 90% market share in the U.S. Retail & Online Expertise

4. Retailers using ShopLocal to power their online circular

6. Canadian Internet usage at 84+ %

7. Broadband households and penetration

9. The Internet provides lots of opportunity for research More online sources: manufacturer, retailer, shopping and social networking sites; blogs and consumer reviews

10. The Internet influence on store sales And it’s influence is growing

11. Every retail segment is impacted

12. The Internet is about the store !!!

14. More store information … more distribution Enhancing Retailer.com with Store information Online Circular / flyer sites Virtual print events Distributing Circulars / Flyers Beyond Retailer.com Banner advertising Search Mobile

16. Online circulars Convert your circulars into a dynamic, searchable format, providing a unique and connected brand experience.

17. Extend the reach of their print promotions Extend the duration of their print promotions Preserve the merchandising that goes into print Achieve consistent multi-channel messaging Usually the 2nd most visited area on a retailer’s website (store locator #1) All designed to drive more repeat users resulting in increased traffic and conversion rates online and in-store. Key Benefits

18. Online Circular Sites are Popular

21. Analysis of key indicators

22. What are the top category selections?

23. Analyzing seasonality

24. Keyword search analysis

25. Individual promotion analysis

26. Key benefits – Aggregate data from clients Extend the reach of your print promotions 40% of shoppers say they seldom or never look at newspaper ads 33% of shoppers come from areas outside our customers print distribution area Extend the duration of your print promotions 40% of online shoppers see the promotions during the first two days (7 day ad) 60% of online shoppers see the promotions after the second day (7 day ad) Build customer loyalty and retention Email Alerts – average of 30 - 35% opened the email alert AND clicked through to print promotions to browse, with an average of 10 pages per user Drive sales & increase in-store conversion rates Surveys of our shoppers show 75% of returning shoppers have gone into a store to buy as a result of seeing the in-store promotions online In-store shoppers show increased conversion rates of up to 2-3 times In-store shoppers show Increases in average transaction value of 15- 20

31. Virtual Promotions- Example Sears September 28th Virtual Event

33. Leveraging digital for prospects Get rid of words, flip boxes, make as large as possible, start with old, go to new, make fonts trebuchet or verdana, icons from SmartDeliveryGet rid of words, flip boxes, make as large as possible, start with old, go to new, make fonts trebuchet or verdana, icons from SmartDelivery

34. Online flyer - Distributed across the Internet

37. The Internet offers targeting opportunities

39. “The Role of Search in Consumer Buying” 2006 comScore study with Google Online offline study w/ GoogleOnline offline study w/ Google

40. The challenge of the local search

43. Mobile advertising campaign

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