“Top Small Business Marketing Software” -Software Magazine

1. Infusionsoft Is Your Trusted Partner • “10th Fastest GrowingSoftware Company in America”-Inc.com • “Top Small Business Marketing Software”-Software Magazine • 2007, 2008, 2009

2. Infusionsoft Is Your Trusted Partner • Trusted & Used by: - Glazer-Kennedy - Jay Abraham - OneCoach - Tony Robbins - Mark Victor Hansen - Michael Gerber-EMyth - Jay Conrad Levinson (Guerilla Marketing) - Rich Schefren - Yanik Silver • Plus…Over 8,000 Small Business Customers, you haven’t heard of … YET! • Key Investors: Pat Sullivan (ACT!), Venture Capital

3. Greatest Job in the World Good enough to be President of the United States

4. Colin Daymude Grew mortgage company by 300 million after first year in the industry Crazy dream-Loan Officers become finance professionals Started Home America Lending Corp. JV with Financial Independence Group Started training company-7,000 trained first year Student of Marketing

7. Biggest Challenge (insider info) • Conviction and Commitment • Your own emotional struggle • Having the confidence to stand by what you believe in Clients Who are Led will Buy Clients Who Lead will say Good-bye

8. What is Your Greatest Asset? Knowledge

9. The Challenge Right Message Right Audience Right Time

10. Who Has the Right Answers? • Who believes that they can make a dramatic difference in peoples lives through proper financial management? • Who believes that their solution is the solution? • Who believes they could get dramatically more out of their business if they just delivered that solution consistently? Follow Up • Who is completely happy with their follow up?

11. So Why Don’t You? and What to do with that Knowledge?

12. Just the Facts According to Sales & Marketing Executives Club of Los Angeles, 81% of professional salespeople will close on the 5th customer call.  Here’s the full breakdown: 2 % close on the 1st call       3 % close on the 2nd call      4 % close on the 3rd call    10 % close on the 4th call81 % close on the 5th call

13. Giving Up Too Soon Data from the Dartnell Corporation which reveals that 90% of all sales people stop trying to make a sale before the 5th customer call.  Here’s the full rundown:  48 % quit after the 1st call    24 % quit after the 2nd call    12 % quit after the 3rd call      6 % quit after the 4th call    10 % quit after the 5th call

14. Old School Sales Process

15. Problems with the Traditional Sales Process Cost in human capital is way too high Can't grow without adding more employees Lost opportunity – unconverted leads fall through the cracks Human capital is NOT scalable

16. So How Do You Grow? 10,000 (audience)‏ 20,000 (audience)‏ 100 (responders)‏ 200 (responders)‏ 10 (customers)‏ 20 (customers)‏

17. Lost Opportunity 90 Responders • Fall through the cracks • ZERO follow-up • They'll buy somewhere else • It’s all about TIMING 10,000 (audience)‏ 100 (responders)‏ 10 (customers)‏

18. Let’s Talk New SchoolFormula For Success

19. The Science of Growth and how to take advantage of lost opportunities. 10,000 (audience)‏ Follow Up 100 (responders)‏ 90 85 80 75 10 (customers)‏ 5 (new)‏ 5 (new)‏ 5 (new)‏ 5 (new)‏ 30 New Customers – No Additional Cost

20. The Formula For Success “If you can’t describe what you are doing as process, you don’t know what you’re doing” -W.Edwards Deming

21. One Step Further 10,000 (audience)‏ Automate Education X 100 (responders)‏ 90 85 80 Automate Follow Up 10 (customers)‏ 5 (new)‏ 5 (new)‏ 5 (new)‏ Automate Workflow

22. The Real Challenge Right Message Right Audience Right Time …Over Email!!!

23. Why do people mark email as spam?

24. How do you avoid people marking your email as spam? • Set expecations before sending • Give value • Create anticipation • Collect data along the way • USE THE DATA

25. Why Traditional Email Marketing Doesn't Work • It’s Not Targeted • It’s Not Personal • It’s Not Timely • It’s Not “Intelligent” • It’s Not Automated NO RELATIONSHIP BUILDING!!!

26. Good Listens Adapts Message to Each Customer Provides Value Understands Timing Creates Happy Customers Good Sales Rep vs. Bad Sales Rep • Bad • Data Dump • Memorized Script • Robotic • Doesn't Know When to Close • Upsets Prospects

27. Email Marketing 2.0 Is Making Your Email Program “Smart” Like A Good Sales Rep

28. Is Your Business Complacent or Evolving? Auto-responders Email P.C. Cars Tele-phone U.S. Mail

30. Slice 'n' Dice • Customers who bought product A NOT product B • Prospects who clicked a particular link • People who attended a webinar ;)‏ • People who filled out a webform • Customers who referred friends • People who were referred • Partners • People who own term life but no 401k or Roth IRA • Any combination of the above and more

31. Keys to Success • Segment & Target • Set Expectations • Provide Value • Build Your Own List (don't buy a list) • Use automation to adapt to behaviour • Measure and Tweak the Process

32. Infusionsoft ECommerce Email Marketing CRM Leverage Affiliates Automate your sales, billing and collections processes so you can drive more revenue without ever lifting a finger. Send targeted messages, then track the open and click through rates of every email you send. Build better, more profitable relationships with ALL your customers and prospects.

33. It's All About GROWING Your Business So You Can Find Your Freedom

34. What is Getting Knowledge Out 24/7 Worth? Right Message Right Audience Right Time

35. Hands on Help Today only 15 Days Free Trial to get Engaged Free Gift colin.daymude@infusionsoft.com Launch Your FirstEmail Marketing 2.0 Campaign For FREE!