Philips BR30 LED Lamps
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Philips BR30 LED Lamps Deliver a Warm Glow Effect PowerPoint PPT Presentation


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Philips BR30 LED Lamps Deliver a Warm Glow Effect. Bo Chen. LED Lamps NA. 2014. Ambience is Critical for Restaurants. The right restaurant ambience can lead to more enjoyable dining experiences and positive attitudes toward food and overall satisfaction

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Philips BR30 LED Lamps Deliver a Warm Glow Effect

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Philips br30 led lamps deliver a warm glow effect

Philips BR30 LED Lamps Deliver a Warm Glow Effect

Bo Chen

LED Lamps NA

2014


Ambience is critical for restaurants

Ambience is Critical for Restaurants

  • The right restaurant ambience can lead to more enjoyable dining experiences and positive attitudes toward food and overall satisfaction

  • Lighting and music can play an integral role in creating a restaurant’sambience and a relaxing dining experience

  • Research conducted by Dr. Brian Wansink of Cornell University and Dr. Koertvan Ittersum of Georgia Institute of Technology showed a restaurant’s ambience with a relaxed atmosphere using soft dimmed lighting and music led guests to dine longer and rate food more enjoyable. 1

1.Wansink, Brian and van Ittersum, Koert.  “Fast Food Restaurant Lighting and Music can Reduce Caloric Intake and Increase Satisfaction.”  Psychological Reports: Human Resources and Marketing  (Aug. 2012): Volume 111, Issue 1, pp.228-232. 


Energy regulations and new alternatives

Energy Regulations and New Alternatives

  • Restaurants often use incandescent lamps to create a warm and relaxing atmosphere similar to that of candle light

  • However, certain commonly used incandescent lamps are being phase out by government (EISA) legislation

  • Hospitality owners and managers now have new lamp options available to meet energy requirements:

    • IR Halogen

    • CFLi

    • LED


Balancing ambience and energy s avings

Balancing Ambience and Energy Savings

  • Legislation-compliant halogens reproduce the incandescent dimming effect, but may deliver limited energy savings compared to CFLi and LED

  • CFLi’s can provide increased energy savings to legislation-compliant halogens, but do not have the light quality and dimmability of incandescents

  • Standard LED retrofit lamps provide enhanced energy savings and meet lighting requirements for many applications; however, they do not replicate the warm incandescent dimming effect.

  • The dimmability of LEDs make them particularly attractive in the restaurant segment. Philips introduced the first BR30 LED retrofit lamp in the US to create a warm ambience while delivering the energy savings of LED lamps


Choosing the right color for your ambience

Choosing the Right Color for Your Ambience

CFLi and Standard LED Retrofit Lamps Emit Light with Constant Color Temperature When Dimmed

2700K LED/CFLi lamp example


Delivering a warm glow effect replicates incandescent dimming to create the preferred warm ambience

Delivering a Warm Glow effect replicates Incandescent Dimming to Create the Preferred Warm Ambience

Example: Standard incandescent 65W BR30

Incandescent 65W BR30

BR30 LED

CCT vs. Dimming Level

Example: Standard incandescent 65W BR30

Flux Level vs. Dimming Level


Philips led br30 delivering a warm glow effect

Philips LED BR30 Delivering a Warm Glow Effect

1 Compared with a Philips 730 lumens 13W BR30 DimTone LED versus a Philips 650 lumen standard incandescent 65W BR30

2 Rated average life based on engineering testing and probability analysis.


Longer life more light and less energy

Longer Life, More Light, and Less Energy

Philips BR30 LED 9.5W delivering a warm glow effect (25,000 RAL1) compared to standard Philips BR30 65W Incandescent with 650 Lumens (2000 RAL2)

12.5x longer life

12% more light

80% energy savings

1.Rated average life based on engineering testing and probability analysis.

2.Rated Average Life (RAL) is the length of operation (in hours) at which point an average of 50% of the lamps will still be operational and 50% will not.


Restaurants and hotels luminaires

Restaurants and HotelsLuminaires


Delivering ambience and savings

Delivering Ambience and Savings

  • Many restaurants use BR30 lamp recessed and track lighting for general lighting

  • Philips BR30 delivering a warm glow effect can provide the light quality of a standard incandescent with the energy savings of a LED

  • With 80% energy savings1 and long life Philips 9.5W BR30 delivering a warm glow effect can reduce energy and maintenance – that can go to increasing the bottom line while enhancing the guest experience

    1. Compared to a Philips 650 lumen 65W BR30standard incandescent


Philips br30 led lamps deliver a warm glow effect

Thank You


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