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SB III U2 L4 Media and Commercialism Agenda. Real Life Challenges Essential Question: What are some ways commercialism affects media? Exploring Knowledge: What Do You Know About Advertising and the Media ? Shared Reading: Branded : The Buying and Selling of Teenagers

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SB III U2 L4 Media and Commercialism Agenda

Real Life Challenges

Essential Question:What are some ways commercialism

affects media?

  • Exploring Knowledge: What Do You Know About Advertising and the Media?

  • Shared Reading: Branded: The Buying and Selling of Teenagers

  • Expanding Knowledge: What Do You Know About Advertising and the Media?


Exploring knowledge what do you know about advertising and the media
Exploring Knowledge: What Do You Know About Advertising and the Media?

What Do You Know About Advertising and the Media?

Write your best guess in answer to the following questions:

1. How many minutes of advertisements are in a typical one-hour TV show? _________

2. How many pages of ads are there in a typical fashion magazine? __________________

3. How many minutes of ads are there in an hour of radio? ________________________

4. What is the annual revenue of the “free” Google Web site? ______________________

5. What percentage of NBA sports arenas are named for corporations? _______________

Page 118


Shared reading branded the buying and selling of teenagers
Shared Reading: Branded: The Buying and Selling of Teenagers

As a class, we will be reading Branded: The Buying and Selling of Teenagers, a non-fiction article by AlissaQuart.

As we read, we will chunk the text. (The teacher will read and model a read aloud strategy for the first paragraph.)

Pages 119 - 122


Shared reading branded the buying and selling of teenagers1
Shared Reading: Branded: The Buying and Selling of Teenagers


Expanding knowledge what do you know about advertising and the media
Expanding Knowledge: What Do You Know About Advertising and the Media?

By yourself, complete the below writing assignment found on page 118.

WritingPrompt: Most media are brought to you by paid advertisements. In a well-developed paragraph, identify your concerns, and provide specific examples to show why your concerns are significant. You may use information from Activity 2.3 as additional support.


Expanding knowledge what do you know about advertising and the media1
Expanding Knowledge: What Do You Know About Advertising and the Media?

commercialism


Expanding knowledge what do you know about advertising and the media2
Expanding Knowledge: What Do You Know About Advertising and the Media?

For homework, bring to class a

one-page print ad from a newspaper or magazine that features a man or a woman.


ad