Promoting technology to industry
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PROMOTING TECHNOLOGY TO INDUSTRY. Technology transfer objectives:. enhance commercial value of invention promote technology to partner / investor identify and secure the « ideal » licensee create a win / win relationship otherwise no deal!. Technology transfer options. Public domain. Co.

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PROMOTING TECHNOLOGY TO INDUSTRY

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Promoting technology to industry

PROMOTING TECHNOLOGY TO INDUSTRY


Technology transfer objectives

Technology transfer objectives:

  • enhance commercial value of invention

  • promote technology to partner / investor

  • identify and secure the « ideal » licensee

  • create a win / win relationship otherwise no deal!


Technology transfer options

Technology transfer options

Public domain

Co

Collaboration / license

Co

R&D Centre

license

Products /services

NewCo

license

Co

Service contract


Summary of steps

Summary of steps

  • recording the invention

  • conducting a preliminary assessment

  • understanding the Laboratory’s and Company’s objectives

  • identifying potential collaborators / licensees

  • promoting the technology to industry


Record the invention

Record the invention

  • complete PSIA « form 1 » to:

    • establish inventorship

    • establish ownership

    • summarize invention


Preliminary assessment of invention

Preliminary assessment of invention

Review invention:

  • assess patentability

  • assess commercial value

  • develop selection criteria and establish promotion strategy

  • Is a SWOT analysis required?


Swot brainstorming exercise

SWOT brainstorming exercise

  • Strengths, weaknesses, opportunities, threats

  • A diversified group

  • Rules of engagement

  • The exercise

  • Follow-up

  • Other option: business school


Laboratory s technology transfer and licensing objectives

Laboratory’s technology transfer and licensing objectives

  • transfer technology to Canadian Company

  • disseminate certain information to public domain

  • generate royalty / contract revenue

  • develop R&D collaboration

  • protect and control IP

  • access and share improvements

  • recognition for inventors / innovators and Lab

  • generate awards for inventors / innovators

  • opportunity for staff training

  • attract new employees


Company s licensing in objectives

Company’s licensing-in objectives

  • maintain investor confidence

  • maintain firm’s competitive edge in global markets

  • increase sales revenue, market share and profits

  • maintain high ROI: improve efficiency, reduce costs, address new opportunities

  • invest in new or improved processess, products, equipment, facilities and people

  • options: in-house R&D, contract R&D (lever $, unique expertise), licensing-in, acquisition or merger

  • reduce technical and commercial risk


Identifying potential licensees

Identifying potential licensees

  • complementarity and synergy between firm’s products / services and licensed technology

  • capacity of firm to exploit technology i.e. management, financial, marketing / sales, technical, manufacturing, support

  • cognizant of Lab’s tech transfer and licensing objectives

  • trust, respect and commitment

  • sources: inventor, industrial data bases, personal network, associations, IRAP


Disseminating the technology to industry via

Disseminating the technology to industryvia …

  • « Lab portal »: disseminate the technology and IP portfolio via Lab’s Web site

  • « shotgun »: tech brokers, conferences, scientific trade journals, technical publications

  • « rifle »: identify and target key executive within a company


The rifle approach

The Rifle approach …

  • Cover letter

  • Business Opportunity Document (BOD)

    • business opportunity

    • technology

    • products / markets

    • technology transfer possibilities

    • contact


When a potential licensee expresses interest

When a potential licensee expresses interest …

  • provide additional information, issued patent, samples, etc (public domain)

  • sign a non-disclosure agreement (NDA), provide additional information and meet

  • retain trade secrets i.e. « black box »

  • convey your tech transfer and licensing objectives

  • request a business proposition


Negotiating the license key success factors ksf

Negotiating the license: Key Success Factors (KSF)

  • cutting edge technology that creates a business opportunity

  • top notch « jockey and horse »

  • transparent and open communication

  • reasonable and flexible T&Cs

  • trust, respect and long term commitment

  • perseverance and luck!


Industrial research assistance program irap 1 877 994 4727 http irap pari nrc cnrc gc ca

Industrial Research Assistance Program (IRAP)1-877-994-4727http://irap-pari.nrc-cnrc.gc.ca

Phone:


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