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MKT 421 Week 5 Learning Team Assignment Signature Assignment: The Entrepreneurial Marketing Manager//tutorfortune.com

MKT 421 Week 5 Learning Team Assignment Signature Assignment: The Entrepreneurial Marketing Manager//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-5-learning-team-assignment-signature-assignment-the-entrepreneurial-marketing-manager<br><br>MKT 421 Week 5 Learning Team Assignment Signature Assignment: The Entrepreneurial Marketing Manager<br> <br> <br>Instructions:<br>About Your Signature Assignment<br>Signature/Benchmark Assignments are designed to align with specific<br>program student learning outcome(s) in your program. Program Student<br>Learning Outcomes are broad statements that describe what students<br>should know and be able to do upon completion of their degree.<br>Signature/Benchmark Assignments are graded with a grading guide or<br>an automated rubric that allows the University to collect data that can<br>be aggregated across a location or college/school and used for<br>course/program improvements.<br>Purpose of Assignment<br>The purpose of this assignment is to assess marketing concepts and<br>situations from an entrepreneurial manager's point of view. Concepts<br>business.<br>Cite a minimum of two peer-reviewed sources with one being from<br>either the text, video material, or the University Library.<br>Format your assignment consistent with APA guidelines.<br>Click the Assignment Files tab to submit your assignment.<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-5-learning-team-assignment-signature-assignment-the-entrepreneurial-marketing-manager<br>

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MKT 421 Week 5 Learning Team Assignment Signature Assignment: The Entrepreneurial Marketing Manager//tutorfortune.com

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  1. MKT 421 Week 5 Learning Team Assignment Signature Assignment: The Entrepreneurial Marketing Manager//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-5-learning-team-assignment-signature- assignment-the-entrepreneurial-marketing-manager MK T 4 2 1 We e k 5 L e a r n i n g T e a m A s s i g n me n t   S i g n a t u r e A s s i g n me n t : T h e E n t r e p r e n e u r i a l Ma r k e t i n g Ma n a g e r     I n s t r u c t i o n s : A b o u t Y o u r S i g n a t u r e A s s i g n me n t S i g n a t u r e / B e n c h ma r k A s s i g n me n t s a r e d e s i g n e d t o a l i g n w i t h s p e c i fi c p r o g r a m s t u d e n t l e a r n i n g o u t c o me ( s ) i n y o u r p r o g r a m. P r o g r a m S t u d e n t L e a r n i n g O u t c o me s a r e b r o a d s t a t e me n t s t h a t d e s c r i b e w h a t s t u d e n t s s h o u l d k n o w a n d b e a b l e t o d o u p o n c o mp l e t i o n o f t h e i r d e g r e e . S i g n a t u r e / B e n c h ma r k A s s i g n me n t s a r e g r a d e d w i t h a g r a d i n g g u i d e o r a n a u t o ma t e d r u b r i c t h a t a l l o w s t h e U n i v e r s i t y t o c o l l e c t d a t a t h a t c a n b e a g g r e g a t e d a c r o s s a l o c a t i o n o r c o l l e g e / s c h o o l a n d u s e d f o r c o u r s e / p r o g r a m i mp r o v e me n t s . P u r p o s e o f A s s i g n me n t

  2. T h e p u r p o s e o f t h i s a s s i g n me n t i s t o a s s e s s ma r k e t i n g c o n c e p t s a n d s i t u a t i o n s f r o m a n e n t r e p r e n e u r i a l ma n a g e r ' s p o i n t o f v i e w . C o n c e p t s a n d r e l a t i o n s h i p s a r e d i s c u s s e d w i t h a s p e c i a l f o c u s o n a l i g n i n g o n e ' s e t h i c s a n d v a l u e s w i t h t h e i r b u s i n e s s a c t i o n s a n d u n d e r s t a n d i n g t h e u n i q u e d i ff e r e n c e s i n ma r k e t i n g s t r a t e g y p l a n n i n g f o r d o me s t i c b u s i n e s s v e r s u s b u s i n e s s a b r o a d . A s s i g n me n t S t e p s R e s o u r c e s : Ma r k e t i n g : C h . 7 : p g . 1 7 7 - 1 9 1 ; C h . 1 6 : p g . 4 3 8 - 4 4 0 ; We e k 5 v i d e o S c e n a r i o : I ma g i n e y o u a r e a n e n t r e p r e n e u r l a u n c h i n g a b u s i n e s s p l a n n i n g t o o p e r a t e b o t h d o me s t i c a l l y a n d a b r o a d . Y o u a r e c u r r e n t l y d e v e l o p i n g y o u r ma r k e t i n g p l a n a n d s t r a t e g i e s . D e v e l o p a 1 , 0 5 0 - w o r d a n a l y s i s a d d r e s s i n g t h e f o l l o w i n g : D e s c r i b e y o u r o r g a n i z a t i o n ' s mi s s i o n , v i s i o n , a n d v a l u e s . E x p l a i n h o w t h e s e v a l u e s w i l l b e a l i g n e d t o y o u r o w n p e r s o n a l b r a n d   i d e n t i t y , e t h i c s , a n d v a l u e s w h e n d o i n g b u s i n e s s , p l a n n i n g s t r a t e g i e s , a n d s o l v i n g p r o b l e ms . D i s c u s s a t l e a s t t w o c o n c e p t s f r o m c l a s s t h a t a r e e l e me n t s o f a 

  3. ma r k e t i n g p l a n a n d a r e i mp o r t a n t t o o l s t o y o u r e n t r e p r e n e u r i a l b u s i n e s s ' s u c c e s s . D i s c u s s h o w t h e c o n c e p t s h e l p a l i g n t h e o r g a n i z a t i o n ' s v a l u e s w i t h y o u r v a l u e s . E x p l a i n t h e r e a s o n i n g l e a d i n g t o t h e s e c o n c l u s i o n s . S e l e c t t w o o f t h e f o l l o w i n g d e p a r t me n t s a n d e x p l a i n ma r k e t i n g ' s  r o l e i n c o o r d i n a t i n g t h e i r d i s t i n c t f u n c t i o n s : D i s t r i b u t i o n C u s t o me r S e r v i c e A d v e r t i s i n g a n d P u b l i c R e l a t i o n s R e s e a r c h a n d D e s i g n S a l e s O p e r a t i o n s o r Ma n u f a c t u r i n g C o mp a r e a n d c o n t r a s t h o w c u l t u r e i s l i k e l y t o i mp a c t d o me s t i c        ma r k e t i n g s t r a t e g i e s v e r s u s w h a t t h e c o mp a n y ma y e n c o u n t e r w h e n d o i n g b u s i n e s s a b r o a d s u c h a s c u l t u r a l n o r ms , e c o n o mi c s , p o l i t i c s , a n d l e g a l s y s t e ms . E x p l a i n t h e a c t i o n s t h e c o mp a n y c a n t a k e t o e n s u r e t h a t i t e v o l v e s  w i t h t h e t a r g e t a t h o me a n d t h e c o u n t r i e s i t d o e s b u s i n e s s i n . D i s c u s s a n y e me r g i n g ma r k e t i n g t r e n d s t h a t ma y a ff e c t y o u r 

  4. b u s i n e s s . C i t e a mi n i mu m o f t w o p e e r - r e v i e w e d s o u r c e s w i t h o n e b e i n g f r o m e i t h e r t h e t e x t , v i d e o ma t e r i a l , o r t h e U n i v e r s i t y L i b r a r y . F o r ma t y o u r a s s i g n me n t c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . Click on below link to buy https://tutorfortune.com/products/mkt-421-week-5-learning-team-assignment-signature- assignment-the-entrepreneurial-marketing-manager

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