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The Overground Movement. Company Mission. To refresh and revitalize mind, body, and planet. Objectives. Create a series of healthy beverages through environmentally-friendly means Offer a completely organic product Offer a healthy alternative at a competitive price. Company History.

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Presentation Transcript
company mission
Company Mission

To refresh and revitalize mind, body, and planet

objectives
Objectives
  • Create a series of healthy beverages through environmentally-friendly means
  • Offer a completely organic product
  • Offer a healthy alternative at a competitive price
company history
Company History
  • Founders :

Martin Payne, James Claiborne, Milton Whynes, Ryan Korbely

  • Began October 25, 2010 at Hillsborough Community College
production facilities
Production Facilities
    • Solar panel array
  • Hydroponic system
  • In-line blender
  • Automated bottler
exclusive contracts
Exclusive Contracts
  • Contracts with Nestle Waters North
    • 100% natural spring water
    • Receive 5000 gallons per wk. for beverage
benefits of rooftop gardening
Benefits of rooftop gardening
  • Lowers heating/cooling expenses
  • Fewer problem pest and insects
  • Privacy
  • More growing space in urban areas
green 3
Green3
  • Your diet is about to get cubed. Grab your calculator… its going to get healthy.
    • Ingredients Broccolli 1/4lb

Spinach ¼ lb

Kiwi 4 kiwis

pure punch
Pure Punch
  • Wake up your face with this antioxidant blast
    • Pull your pants up and enjoy these natural flavors
      • Strawberries
      • Blueberries
      • Raspberries
white tea
White Tea
  • Totally organic
  • Brewed locally from natural ingredients from natural sources
  • Infused with natural flavor
competitors
Competitors
  • Sobe
  • Vitamin Water
  • Mona-Vie
  • Odwalla
  • Arizona Tea
  • Snapple
prices
Prices
  • Overground Movements beverages are comparable to our competitors.
  • Prices: $1.75 for 12 ounce bottle.
marketing strategies
Marketing strategies
  • Local marketing
    • Free tours
    • Handouts to local bar lines
    • Seed Labels
    • Red Bull-esque giveaways
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