The overground movement
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The Overground Movement. Company Mission. To refresh and revitalize mind, body, and planet. Objectives. Create a series of healthy beverages through environmentally-friendly means Offer a completely organic product Offer a healthy alternative at a competitive price. Company History.

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The Overground Movement

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The overground movement

TheOverground Movement


Company mission

Company Mission

To refresh and revitalize mind, body, and planet


Objectives

Objectives

  • Create a series of healthy beverages through environmentally-friendly means

  • Offer a completely organic product

  • Offer a healthy alternative at a competitive price


Company history

Company History

  • Founders :

    Martin Payne, James Claiborne, Milton Whynes, Ryan Korbely

  • Began October 25, 2010 at Hillsborough Community College


The overground movement

Overground Movement


Production facilities

Production Facilities

  • Solar panel array

  • Hydroponic system

  • In-line blender

  • Automated bottler


  • Exclusive contracts

    Exclusive Contracts

    • Contracts with Nestle Waters North

      • 100% natural spring water

      • Receive 5000 gallons per wk. for beverage


    Benefits of rooftop gardening

    Benefits of rooftop gardening

    • Lowers heating/cooling expenses

    • Fewer problem pest and insects

    • Privacy

    • More growing space in urban areas


    Green 3

    Green3

    • Your diet is about to get cubed. Grab your calculator… its going to get healthy.

      • IngredientsBroccolli 1/4lb

        Spinach¼ lb

        Kiwi 4 kiwis


    Pure punch

    Pure Punch

    • Wake up your face with this antioxidant blast

      • Pull your pants up and enjoy these natural flavors

        • Strawberries

        • Blueberries

        • Raspberries


    White tea

    White Tea

    • Totally organic

    • Brewed locally from natural ingredients from natural sources

    • Infused with natural flavor


    Competitors

    Competitors

    • Sobe

    • Vitamin Water

    • Mona-Vie

    • Odwalla

    • Arizona Tea

    • Snapple


    Prices

    Prices

    • Overground Movements beverages are comparable to our competitors.

    • Prices: $1.75 for 12 ounce bottle.


    Marketing strategies

    Marketing strategies

    • Local marketing

      • Free tours

      • Handouts to local bar lines

      • Seed Labels

      • Red Bull-esque giveaways


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