Semiotics. Learning Objectives:. To understand the importance of semiotics in Media Studies. To be able to use the key terms effectively. . What is Media Studies?. You need to consider the following with regards to any form of media. Who made it ("institution")?
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To understand the importance of semiotics in Media Studies.
To be able to use the key terms effectively.
Definition: The study of SIGNS
What does the colour‘pink’ signify when used on this magazine cover? List five signifiers.
EXAMPLE: In Britain, we associate the colourwhite with innocence, purity, weddings
In China, white is the colour of mourning and is worn at funerals
If this was one of the last photographs of Marilyn Monroe, we may also associate it with her depression, drug-taking and ultimately death
The image connotes peace, tranquility paradise, holiday, summer to some readers.
…but think about the film ‘Castaway’, the victims of the Bali bombings or the Asian tsunami - in this case the image may connote isolation, fear or even death
It is important to note that images have different connotations depending on the reader of the image/text
The Mission Impossible Poster denotes a MATCH and a GLOBE OF THE WORLD
What are the connotations of
Find a poster for a film from the internet. Print it off and stick it in your book then answer the following questions…
What are the key signifiers in the movie poster and what do they signify?
What are the denotative levels of meaning in the poster? (What does the poster denote?)
What are the connotative levels of meaning in the poster? (What does the poster connote?)
What are they communicating to an audience? Why?