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Persuasion Discussion. Communication 24. Three Components of Policy Speaking:. Proving a need Devising a plan Showing the plan is practical. Three Components of Policy Speaking:. Practice Take a topic and devise a need, detail a plan and address practicality

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Persuasion discussion

Persuasion Discussion

Communication 24


Three components of policy speaking
Three Components of Policy Speaking:

  • Proving a need

  • Devising a plan

  • Showing the plan is practical


Three components of policy speaking1
Three Components of Policy Speaking:

  • Practice

  • Take a topic and devise a need, detail a plan and address practicality

  • visit half moon bay / play tennis / buy a mercedes benz / take com 24


Monroe s motivated sequence
Monroe’s Motivated Sequence.

  • 5 step organization

  • Attention

  • Need

  • Satisfaction

  • Visualization

  • Action


Conditional statements
Conditional Statements

  • Real Conditional = probable situations

  • If you do X, then Y will happen

  • simple present + simple future

  • “Unless” = if…do not…

  • If you use this toothpaste, you will get fewer cavities.

  • The deal will fall through unless we make some changes.

  • You will get a promotion if we win this court case.


Conditional statements1
Conditional Statements

  • Practice

  • Think of 5 real conditionals from your work or home life.

  • Tell them to a partner.

  • Can you figure out the “unreal conditional” structure?

  • If I had more money, I would buy a house in Palo Alto.


Example
Example

  • To persuade

  • To persuade the audience to purchase a portable, sealed coffee mug.

  • You should purchase a mug from the Stanford bookstore


Attention
Attention

  • Do you love coffee?

  • 7/10 business leaders say “yes”

  • or

  • What’s your favorite drink? (ethos)

  • Latte, cappuccino, plain black coffee?


Persuasion discussion
Need

  • Situations

  • The “no time for coffee”

  • The “spilled cup”


Satisfaction
Satisfaction

  • The portable coffee thermos


Visualization
Visualization

  • Imagine:

    • Going to meeting with coffee

    • Spilling your cup without problems

    • Being the darling of your supervisor

  • Don’t drink Coffee? (practicality)

    • Hot chocolate

    • Iced drinks

    • Perfect Present


Take action
Take Action

  • $14.99 (practicality)

  • At the Bookstore (plan / practicality)

  • 2nd floor (plan / practicality)

  • Open until 9:30 pm (practicality)

  • Visa / MasterCard / Cash (practicality)

  • Handsome (practicality)

  • Durable (practicality)


The importance of delivery
The Importance of Delivery

  • What is delivery?

  • Why is it important in Persuasion?


Delivery

Voice

Volume

Rate

Pitch

Pause

Vocal variety

Body

Eye contact

Gestures

Expressions

Dress

Movement

Delivery


Practice
Practice

  • Use Monroe’s

  • Plan a 1-2 minute talk

  • Practice 1) eye contact and 2) natural gestures

  • Give feedback to each other

  • Decide on whose was most persuasive


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