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CPC Profitability

CPC Profitability. Ronelle Ingram ITEX 2006 Las Vegas ronellei@msn.com 714/744-9032 www.ronelleingram. What are you selling?. Pepsi or Wine? What is being paid? What profit needed? How do you get there?. Network Administration. Has NOTHING to do with CPC Give away a SORTER

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CPC Profitability

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  1. CPC Profitability Ronelle Ingram ITEX 2006 Las Vegas ronellei@msn.com 714/744-9032 www.ronelleingram

  2. What are you selling? • Pepsi or Wine? • What is being paid? • What profit needed? • How do you get there? ronellei@msn.com 714.744.9032

  3. NetworkAdministration • Has NOTHING to do with CPC • Give away a SORTER • Lend your CAR to the customer • Give them a chair • Take them to dinner once a month • Notofreenetwork administration ronellei@msn.com 714.744.9032

  4. Read the Fine Print of your CPC • Provide Supplies consistence with manufacture's listed yields. • Allow 5 days for delivery • Shipping costs?? • Tracking options • Bill for toner spillage • Never pre-ship developer/drums,etc. ronellei@msn.com 714.744.9032

  5. Sell Maintenance Agreements • First year very low cost • Labor, travel, non-consumables • Pre-sale a year of toner up front • Give 3-6-12 month warranty • Bonus Equipment Sales Rep ronellei@msn.com 714.744.9032

  6. Authorized Dealers • Do NOT be fooled, better pricing?? • Understand Rebates • Knowledge about pricing • Bargin for shipping • Room to negotiate • Understand Shipping costs • From manufacturer ronellei@msn.com 714.744.9032

  7. Hewlett Packard 80% of Businesses have one The answer is YES PurchasEdge Advantage Rebates The magic # 800/474-6836 ronellei@msn.com 714.744.9032

  8. The After Market / OEM 30% Market Share Shop around: Major / Mom & Pop Customized / Private / Self Label Branding OEM toner made everywhere Do the numbers ronellei@msn.com 714.744.9032

  9. ASK your Customers • What do have trouble finding? • What else do you buy? • Let us help you • Very competitive • With our buying power • We can save you money • You asked me to call you back ronellei@msn.com 714.744.9032

  10. Blind Drop Shipping • Million dollar warehouse • Know your vendors • Establish a tracking procedure • Plan ahead • Sell pro-activity • Give me your FedEx / UPS # ronellei@msn.com 714.744.9032

  11. Do not Roll Over and Play Dead • SELL • Ask the right questions • Schedule recalls • Know the market • Buy what you can sell • Take off your CPC blinders ronellei@msn.com 714.744.9032

  12. Who is going to sell?? • Dedicated Supply Sales Rep/ • Techs / Dispatch / Receptionist • Equipment sales reps • Dedicated Territories • How many hours a day do you sell • Pay for performance • Break up the job ronellei@msn.com 714.744.9032

  13. DO SOMETHING Perfection Procrastination Paralysis ronellei@msn.com 714.744.9032

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