Setting preliminary smart objectives
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Setting Preliminary SMART Objectives. By the end of this lesson you will be able to: Describe the characteristics of a SMART Objective. Demonstrate Rare’s standard format for writing a SMART objective.

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Setting Preliminary SMART Objectives

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Setting preliminary smart objectives

Setting Preliminary SMART Objectives


Setting preliminary smart objectives

By the end of this lesson you will be able to:

  • Describe the characteristics of a SMART Objective.

  • Demonstrate Rare’s standard format for writing a SMART objective.

  • Create preliminary SMART Objectives for each intermediate result in your campaign’s Results Chain(s).

  • Explain how preliminary SMART Objectives are converted into final SMART Objectives.


Setting preliminary smart objectives

"To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there."

Kofi Annan, former Secretary General of the United Nations


Where are we now

Where are We Now?


Converting intermedia te results into smart objectives

Converting Intermediate Results into SMART Objectives


Smart objectives

SMART Objectives

  • Specific – clearly defined so that everyone has the same understanding

  • Measurable – defined relative to a scale

  • Action-oriented – objective is specifically linked to your conservation action

  • Realistic – practical and appropriate

  • Time-limited – achievable within a specific period of time


The s in smart

The "S" in SMART

  • Specific – clearly defined so that everyone has the same understanding

  • Example: Fishermen (target audience),will increase their knowledge that rats spread disease (variable) from 10% to 30% (amount of change).


The m in smart

The "M" in SMART

  • Measurable – defined relative to a scale

  • For many objectives, especially knowledge, attitude, interpersonal communication, and behavior change, you will use the pre- and post-campaign questionnaire surveys to measure them


The a in smart

The "A" in SMART

  • Action-Oriented– indicates an outcome that you expect to happen as a result of your campaign. Is it getting your audience to the next result in your results chain?

  • Has a direct impact on how you phrase your survey questions.


The r in smart

The "R" in SMART

  • Realistic – there is a real chance your campaign will be able to achieve the desired impact.

  • Can you realistically achieve the objective with the resources you have and within the given timeframe?


The t in smart

The "T" in SMART

  • Time-limited– the specific time by which the objective will be achieved.

  • Typically by the end of the campaign, but you could add objectives for several years after the campaign ends (TR and CR).


Is it action oriented

Is it Action Oriented?

“To hold two sessions with fishermen to determine if they have checked their boats for rodents, produce 2,000 posters, and to hold six meeting with the community members to talk about rodent eradication.”


Setting preliminary smart objectives

No...

Why?

  • Outputs, not Outcomes

    Revised: There is an Xpp increase in number of community members who have talked to one another about setting rat traps in their boats (from X%, to Y%) by Aug 2014.


Is it measurable

Is It Measurable?

“Reduce incidents of rodents on boats and therefore the potential for re-invasion.”


Setting preliminary smart objectives

No...

Why?

  • Baseline and target levels should be embedded in the objective (e.g. from X to Y)

  • You will actually be gathering the data.

    Revised: Reduce the number of reported rodent sightings on Serena Island by fishers and visitors from X% to Y% by 2014.


Is it realistic and time limited

Is it Realistic and Time-Limited?

“By December 2008, reduce incidents of rodents on boats by having 100% of fishermen check their boats for rats and set traps for them.”


Setting preliminary smart objectives

No...

Why?

  • Realistic means that there is a real chance the campaign will be able to achieve that much impact. 100% behavior change is nearly impossible.

  • Time-bound means that a specific time by which the objective will be achieved is stated

    Revised: By December 2008, 90% of fishermen (up from 75%) will check their boats for rats and set traps every time the dock on Serena Island.


Is it specific

Is it Specific?

  • “By December 2008, 90% of all over-nighting fishermen (up from 75%; 15pp) will check boats and tackle for presence of invasive rodents on a daily basis before landing on Serena Island.”


Yes as much as it can be now

YES…as much as it can be now

Why?

  • Target audience, the variable, and the amount of change are all clearly identified in the objective

  • It should be as "SMART" as you can make it at any given time

  • Targeted amount of change is meaningful by being large enough to have an impact, but not unrealistically large

  • Written in standard format


Purpose of preliminary smart objectives

Purpose of Preliminary SMART Objectives

  • Design survey questions that measure what you hope your campaign achieves

  • Once you have written a preliminary objective it should be easy to write a good survey question


Example

Example


Steps to create a good smart objective

Steps to Create a Good Smart Objective


Setting preliminary smart objectives

By the end of this lesson you will be able to:

  • Describe the characteristics of a SMART Objective.

  • Demonstrate Rare’s standard format for writing a SMART objective.

  • Create preliminary SMART Objectives for each intermediate result in your campaign’s Results Chain(s).

  • Explain how preliminary SMART Objectives are converted into final SMART Objectives.


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