Higgs update seminar debrief
This presentation is the property of its rightful owner.
Sponsored Links
1 / 11

Higgs Update Seminar Debrief PowerPoint PPT Presentation


  • 51 Views
  • Uploaded on
  • Presentation posted in: General

Higgs Update Seminar Debrief. James Gillies , EPPCN, November 2012. Global media coverage…. 88 journalists representing 55 media 11 news agencies 1034 TV channels used footage 5016 news broadcasts (2008: 550/3500) 17000 cuttings from 27 June – 10 July . Global public coverage.

Download Presentation

Higgs Update Seminar Debrief

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Higgs update seminar debrief

Higgs Update Seminar Debrief

James Gillies, EPPCN, November 2012


Global media coverage

Global media coverage…

  • 88 journalists representing 55 media

  • 11 news agencies

  • 1034 TV channels used footage

  • 5016 news broadcasts

  • (2008: 550/3500)

  • 17000 cuttings from 27 June – 10 July


Global public coverage

Global public coverage

  • Close to 500,000 IP connections to webcast

  • 60,500 simultaneous

  • 150 institutes guaranteed high quality connection

  • Estimated audience 10,000

  • Two-way connection to ICHEP in Melbourne


Global social media coverage

Global social media coverage

  • Live blogs, tweets

  • Chat room

  • Announced with webcast


Most startling fact

Most startling fact ?

  • This event was put together in 7 working days

  • Doing our science in public has become the norm for CERN


Lessons learned

Lessons learned…

  • We need to be more systematic at linking scientists with journalists on site – set up media desk.

  • Provide permanent accreditation for the regulars.

  • Don’t trust the technology (video made public by ‘feature’ of CDS).

  • We’re winning the argument that we can trust key media outlets and should pre-brief them on important news.

  • Not ‘owning’ the star turn complicates matters.


Feedback from media

Feedback from media…

“It created a fantastic feel-good factor and it was great PR for CERN and science in general - so well done for that.”

“But it was a mess.”

“I know the CERN physicists want to hear first. But they don't. It's always all over twitter, it's always all over the wires it's always on serious news websites (apart from ours because we play the game) and all your trusted officials always leak it before the seminars start.”

“As I say my message to Rolf and co is ‘in future listen to James Gillies and do everything he says’.”


Higgs update seminar debrief

How was it for you?


  • Login