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College of Education & Human Services. In the Beginning…. Old College Website. Old Dept/Div Website. Old Human Services Website . Old Human Services Website (Cont) . COEHS – Early Efforts. 2006: Hired a “web person” = Problems - Not a designer, didn’t know our CMS

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coehs early efforts

COEHS – Early Efforts

2006: Hired a “web person” = Problems

- Not a designer, didn’t know our CMS

I was trying to convert experience into “marketing”

Limited by lack of knowledge of IMC

Better by 2008, but not what I wanted

imc coehs collaboration sort of

IMC & COEHS: Collaboration“Sort Of!”

Campus initiated IMC Division & Director

Aug. 2007 – Director approached COEHS about collaboration

Relations were very poor/adversarial at best

Neither party understood the other; there was a definite gulf we could not cross

imc coehs joint project

IMC & COEHS – Joint Project

2008: No more collaboration – instead IMC proposed a joint partnership around projects and people

Joint hiring of web development and marketing & design specialists

Equivalency of time, reviews & funding

Still a bit of disconnect around approach, BUT now we could work projects as a team!

imc coehs joint project1

IMC & COEHS – Joint Project

I will tell you how it worked out for the College, but Jamie Ceman has agreed nicely to fill you in from UW Oshkosh’s IMC’ perspective

Jamie……….

imc coehs joint project how it worked out

IMC & COEHS – Joint ProjectHow It Worked Out

1st – The Partnership Itself

2nd – Results for the College & Its Sub-Brand

imc coehs joint project the partnership

IMC & COEHS – Joint ProjectThe Partnership

Worked very well!

Staffing was flexible but also belonged to the College

We came to understand position’s and perspectives better and with respect

imc coehs joint project college results of partnership

IMC & COEHS – Joint ProjectCollege Results of Partnership

The goal became the Sub-Brand, not numbers, bodies & $$

College had access to all of IMC and they to us

Websites and materials could be decided on & developed quickly

imc coehs joint project college results of partnership1

IMC & COEHS – Joint ProjectCollege Results of Partnership

The Bottom Line for Us:

- Enrollment grew along with funds and networks

- Maybe not a “village”, but we had a real TEAM

imc coehs joint project results

IMC & COEHS – Joint ProjectRESULTS

New Grad degree programs in 4 CESA’s

Off-campus degree & teacher ed programs with 5 CESA’s, 8 school districts & 5 UW Colleges

Sponsored 1st Rural Schools Assoc in Wisconsin history

imc coehs joint project results1

IMC & COEHS – Joint ProjectRESULTS

Real Result: CESA Directors tell schools about us; schools tell others about us

Who COEHS/UWO brand spread across Wisconsin

coehs webpages today

COEHS Webpages Today

Academic Programs

Collaboration and Outreach

Giving Opportunities

coehs webpages today1

COEHS Webpages Today

Student Organizations

Conferences and Symposia

College Profiles

slide21

2012

CESA 8

CESA 7

CESA 6

CESA 5

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