Kidney Disease Economics Conference

1. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care

2. Phoenix, AZFebruary 4 - February 6, 2005 Sponsored by: Managed by:

3. The Pointe Hilton ResortAt Squaw Peak • Spectacular Mountain Vistas As The Backdrop • Renal Care Professionals With A Passion For Quality Care • Develop Strategies To Remove Economic Barriers To "Ideal" Patient Care

4. Gain Exposure ForYour Company • ...As An Exhibitor • ...As An Event Or Scholarship Sponsor • ...As A Premium Item Sponsor

5. ...As An Exhibitor • Direct Exposure To Your Target Market • A Limited Number Of Exhibitors Accepted • Space Limited To One 8'X10' Booth Per Exhibitor RETURN

6. ...As An Exhibitor • Exhibit Hours • Exhibit Space Rental Rates • Exhibit Space Floor Plan • Exhibit Rules and Regulations • Reserve Early for Best Locations! RETURN

7. ...As An Event Or Scholarship Sponsor • Welcome Reception • Breakfast in the Exhibit Hall • Coffee and Refreshment Breaks • Lunch with the Exhibitors • Evening Reception and Dinner RETURN

8. ...As An Event Or Scholarship Sponsor • Golf Tournament Events • Tennis Tournament Events • Shopping Event • Scholarships for Patient Participants RETURN

9. ...As A Premium Item Sponsor • Room Key Personalization Sponsor • Tote Bags • Polo Shirts • Badge Holder/Lanyards RETURN

10. ...As A Premium Item Sponsor • Notepads • Pens • Mugs • Suggestions for other premium items are welcomed! RETURN

11. We look forward to seeing you in Phoenix! • Keep focused on the patient! • We have a profession because someone’s kidneys do not work! • Help us make life better for the kidney patient! • Thanks!

12. Exhibitor Information Exhibit Hours: RETURN

13. Exhibitor Information Exhibit Space Rental Rates • Standard in-line booth $1,800.00 • Corner in-line booth $2,000.00 • 12- month display advertisers in Nephrology News & Issues receive a $200.00 discount on this rate RETURN

14. Exhibitor Information Rental of exhibit space includes: • Two-line Company ID Sign • Company Listing In Program Book • Pipe And Drape • Standard Carpeting RETURN

15. Exhibitor Information The Pointe Hilton Resort at Squaw Peak Anasazi Ballroom Exhibit Hall Floor Plan (All booths are 8' x 10') RETURN

16. Exhibit Rules and Regulations • Payment in full must accompany Application and Contract for Exhibit Space • Limit of one 8' X 10' space for each exhibiting organization • Full details in Exhibitor Prospectus RETURN

17. Reserve Early for Best Locations! • Deadline for booth reservation is August 4, 2004 • Forms can be completed online or downloaded for completion and mailing RETURN

18. Welcome Reception...........$20,000 • Participants in the KDEC are invited to the Welcome Reception on Thursday evening where colleagues gather together to learn from each other and to learn about the latest innovations in their respective fields. Corporate sponsorship of these events will be prominently displayed. RETURN

19. Breakfast in theExhibit Hall..........................$4,500 • The program spans three days, with breakfast scheduled in the Exhibit Hall each day, providing opportunity for exhibitors to meet and interact with participants. Corporate sponsorship of these events will be prominently displayed. RETURN

20. Coffee andRefreshment Breaks............$3,000 • The program is interspersed with coffee and refreshment breaks providing opportunities for exhibitors to meet and interact with participants. Corporate sponsorship of these events will be prominently displayed. RETURN

21. Lunch withthe Exhibitors.....................$8,000 • An excellent opportunity to interact with a diverse group of renal care professionals and patients intent on making a difference in the renal care delivery system. Corporate sponsorship of these events will be prominently displayed. RETURN

22. Evening Reception............$10,000and Dinner.........................$20,000 • The Networking reception on Friday evening is a prime event where colleagues gather together to reflect on the day’s proceedings. Corporate sponsorship of these events will be prominently displayed. RETURN

23. Golf Tournament Events • Using a scramble format, the tournament will benefit the American Kidney Fund and will include many special individual hole events, sponsored by renal care community vendors. Corporate sponsorship of these events will be prominently displayed. RETURN

24. Tennis Tournament Events • This tournament will include men’s and women’s singles, plus men’s and women’s doubles and mixed doubles events to benefit the American Kidney Fund. Corporate sponsorship of this event will be prominently displayed. RETURN

25. Shopping Event • For the less athletically inclined, a shopping event at the Biltmore Fashion Park will result in “trophies” on display at the Saturday Evening Dinner and Awards Banquet. Corporate sponsorship of this event will be prominently displayed. RETURN

26. Scholarships for Patient Participants • Since the focus of the Conference is the patient, we want to insure patient presenters are included. Corporate sponsorship of scholarships for patient presenters will be prominently acknowledged in all program sessions. RETURN

27. Room KeyPersonalization Sponsor.....$5,000 • Upon check-in, each attendee will receive a room key with the KDEC logo and the sponsor’s logo displayed on the key card. Each time the key is used, the key sponsor will be acknowledged. This is a great added exposure for the sponsor. RETURN

28. Tote Bags............................$2,500 • At registration, attendees will be given a tote bag containing the program book, and conference materials in a tote bag featuring the KDEC Conference logo and the sponsor’s logo. The sponsor receives “billboard” exposure during the Conference. RETURN

29. Polo Shirts...........................$5,000 • Included in the Conference materials distributed at registration is a commemorative polo shirt bearing the KDEC Conference logo and the sponsor’s logo on the sleeve. Sponsor’s exposure extends well beyond the life of the Conference. RETURN

30. BadgeHolder/Lanyards..................$2,000 • During the Conference, admission to all sessions will be by badge only. The registrants will receive their badge holder and lanyard with their conference materials. This item affords a “billboard” opportunity for the sponsor. RETURN

31. Notepads.............................$2,500 • Attendees will receive a Notepad in their conference materials with the KDEC logo and the sponsor’s logo prominently displayed. The sponsor will continue to gain valuable exposure long after the Conference. RETURN

32. Pens...................................$1,500 • Attendees will receive a quality writing instrument in their conference materials with the KDEC logo and the sponsor’s logo prominently displayed. The sponsor will continue to gain valuable exposure long after the Conference. RETURN

33. Mugs...................................$2,500 • Mugs provided by the sponsor and bearing both the KDEC Conference logo and the sponsor’s logo will be used during the coffee breaks. The sponsor will continue to gain valuable exposure long after the Conference from this investment. RETURN

34. We look forward to seeing you in Phoenix! • Keep focused on the patient! • We have a profession because someone’s kidneys do not work! • Help us make life better for the kidney patient! • Thanks!