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Incorporating smartphone technology into the current system

Incorporating smartphone technology into the current system. Beth Browse, Dennis Haladyn, Stefan Gulipac , Yasim Coene. A multilateral solution. New Pant Stations. Mobile Pay: More convenient than receipts. Pant Station.

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Incorporating smartphone technology into the current system

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  1. Incorporating smartphone technologyinto the current system Beth Browse, Dennis Haladyn, Stefan Gulipac, YasimCoene

  2. A multilateral solution New Pant Stations

  3. Mobile Pay: More convenientthanreceipts Pant Station

  4. Recyclingactivityrecordclaimingownershipincreasing motivation

  5. Givingcustomerscharity options:

  6. THE CAN COLLECTOR GAME WITH TOM DÅSE AND FRIENDS A tamagotchi-style game for smartphones In addition to receivingDanish crowns, consumersarerewarded with virtual currency proportional to the number of recyledbottles, includingsimilar bottles/cansunmarked with the danskretursystem pant label

  7. Trading the recycled bottles for in-game money Virtual currency for the game Buyingaccessories and items for Tom Dåse and his friends

  8. Increasingconcern and demand for recycling : ”Of all the thingsthatcanboost emotions, motivation and perceptions […] the single most important is small wins” - Simanis, E. and Duke, D., Harvard Business Review ”Recycling for kids is oneway to pass the baton of responsibility for a cleanereco-friendly future on to the next generation” – Donna Sundblad, Green Living

  9. Supporting data How smartphones areused Denmark: expected 92.7% in 2017

  10. Enhancing the positive effects of theseinitiatives: • Future consideration: expandingtypes of plastics incorporated (new closedloop)

  11. Keychallengesaddressed

  12. Appendix: Additional DATA

  13. appendix

  14. APPENDIX References: Koo and Fischbach, ‘The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence’, Journal of Consumer Research, May 2012. Simanis, E. and Duke, D. ‘Profits at the Bottom of the Pyramid’, Harvard Business Review, October 2012 Sundblad, D. ‘Recycling for Kids’, Green Living, [date unknown] ‘The Facts about Plastic’, SITA, accessed via http://www.sita.com.au/community-education/site-tours-education/fact-sheets/plastic/ ‘How People Really Use Mobile‘, Harvard Business Review, accessed via http://hbr.org/2013/01/how-people-really-use-mobile/ar/1

  15. appendix • References: • ‘Smartphones in the Hands of the Youngest Demographic’, Journal of Consumer Research, May 2012, accessed via http://www.emarketer.com/Article/Smartphones-Hands-of-Youngest-Demographic/1009915 • ‘Mobile Economy Europe 2013’, GSMA, accessed via http://gsmamobileeconomyeurope.com/GSMA_Mobile%20Economy%20Europe_v9_WEB.pdf • ‘Online payments 2012: Moving beyond the web’, ECOMMERCE EUROPE & INNOPAY, 2012 • ‘Europe Tops Global Smartphone Penetration’, TECH EUROPE, accessed via http://blogs.wsj.com/tech-europe/2013/05/29/europe-tops-global-smartphone-penetration/

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