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The iGeneration: Media Use, Health, and English Literacy

The iGeneration: Media Use, Health, and English Literacy. Western Psychological Association April 24, 2009. GEORGE MARSH APPLIED COGNITION LABORATORY. Welcome to the iGeneration – Larry Rosen Internet Literacy Among Young People in the 21 st Century – Nancy Cheever

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The iGeneration: Media Use, Health, and English Literacy

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  1. The iGeneration: Media Use, Health, and English Literacy Western Psychological Association April 24, 2009

  2. GEORGE MARSH APPLIED COGNITION LABORATORY Welcome to the iGeneration – Larry Rosen Internet Literacy Among Young People in the 21st Century – Nancy Cheever The Relationship Between Media Usage and Childhood Well-Being – Julie Felt R txt msgrs bad riters? LOL – Lynn Erwin

  3. TALK OVERVIEW • The Rapid Pace of Technology • Four Generations • Media Media Media • TechnoCocoons – Bedrooms • Just Keep Them Occupied • Multitasking Midgets • Where Do They Go From Here?

  4. We are in the Midst of Four Vastly Different Generations Baby Boomers (born 1946-1964) Generation X (born 1965-1979) Net Generation (born 1979 - 1999) iGeneration (born 2000 – 2008)

  5. THEY DIFFER IN MANY WAYS • Media Use • Multitasking • Communication • Socialization • Content Creation • Learning Styles

  6. LIFE IS MOVING FASTER THAN EVER FOR THIS YOUNG GENERATION

  7. NEW TECHNOLOGIES FOR A NEW GENERATION (all since 2000) • iPod • iPhone • Wii • MySpace • Facebook • YouTub • Twitter • Flash Drives • XBox • Satellite Radio • Napster • Firefox

  8. Alvin Toffler’s Third Wave Model Tells us that the Pace of Life is Accelerating

  9. KIDS SEEM LIKE THEY ARE ALIENS … PARTICULARLY WHEN THEY COMMUNICATE

  10. THEY SEEM TO BE TECHIES FROM BIRTH

  11. WHAT ARE THE DIFFERENT GENERATIONS DOING WITH THEIR MEDIA?

  12. THREE RESEARCH STUDIES • September 2008 • 357 Parents of children 6 months to 12 years old • January 2009 • 1,297 Parents of children 1-12 years old • April 2009 • 1,030 parents of children 4-18 years old

  13. Sample Demographics * 70% married

  14. AGE GROUPS

  15. THE iGENERATION IS BECOMING MEDIA SAVVY

  16. WHAT ELSE ARE THEY DOING?

  17. WHAT ARE THEY DOING IN THEIR TECHNO-COCOONS?

  18. PARENTING: LIMIT SETTING

  19. PARENTING: TECHNOLOGICAL MONITORING

  20. PARENTING: IN THE CAR

  21. PARENTING: IN A RESTAURANT

  22. MULTITASKING AT SUCH A YOUNG AGE

  23. MULTITASKING WITH FREE TIME 5.79 3.77 x 2.25 x

  24. WELCOME TO THE iGENERATION

  25. GOOD? BAD? THE FUTURE

  26. NEXT PROFESSOR NANCY CHEEVER WILL TALK ABOUT INTERNET LITERACY AMONG YOUNG CHILDREN

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