Marketing Your UTC in the Public Sector. CUTC Summer Meeting June 2, 2014 Lincoln, NE. Overview. Getting to Wow! – Impactful First Impressions #1 Tip for Reducing Errors in the Media Tips , Tricks, & Resources. Why Create the “Wow” Statement!. Concise – don’t lose them
Marketing Your UTC in the Public Sector
CUTC Summer Meeting
June 2, 2014
We want them to want to know more!
Bill Reichert – “Getting to Wow!”
We want them to want to know more…
What does the research do? What does your center do?
32,367 people died on our transportation infrastructure in 2011
“We created a wind and solar powered stoplight that improves safety and saves taxpayers money.”
“We do for stoplights what the battery back-up did for PCs.”
… but ours helps pay for the utility bill too!
College of Public Affairs & Community Service