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Report Page 27. Graphical display of the development of net sales (in mill. EUR). Food Division Net Sales Belgium (mill. €). Food Division Net Sales Switzerland (mill. €). 19,9. Mio €. Mio €. 19,2. 18,9. 20. 20. 16,5. 15. 15. 9,9. 10,3. 6,2. 7,1. 10. 10. 5. 5. 0. 0. 2009.

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15 4

Report Page 27

Graphical display of the development of net sales (in mill. EUR)

Food Division

Net Sales Belgium (mill. €)

Food Division

Net Sales Switzerland (mill. €)

19,9

Mio €

Mio €

19,2

18,9

20

20

16,5

15

15

9,9

10,3

6,2

7,1

10

10

5

5

0

0

2009

2010

2011

2012

2009

2010

2011

2012

Food DivisionNet Sales Sweden (mill. €)

Food DivisionNet Sales USA (mill. €)

20,5

20,3

Mio €

Mio €

19,1

18,7

18,6

20

20

16,0

15,4

Belgium

Switzerl.

Sweden

USA

11,8

15

15

10

10

5

5

0

0

2009

2105

2011

2012

2009

2010

2011

2012

Remarks: None


15 4

Nomarcosalrededor de valores

No

decoración

No pseudo-3D

Report Page 27

"Food Division“ es untítulo

Graphical display of the development of net sales (in mill. EUR)

Nomarcosybordes

Food Division

Net Sales Belgium (mill. €)

Food Division

Net Sales Switzerland (mill. €)

„Net Sales“ es untítulo

19,9

Mio €

Mio €

19,2

18,9

20

20

16,5

Nocolores sin significado

15

15

9,9

10,3

Nolineashoricontales

6,2

7,1

10

10

5

5

0

0

2009

2010

2011

2012

2009

2010

2011

2012

"Mill. €“ es reduntante

Noejes

verticales (Y)

Food DivisionNet Sales Sweden (mill. €)

Food DivisionNet Sales USA (mill. €)

20,5

20,3

Mio €

Mio €

19,1

18,7

18,6

20

20

16,0

15,4

Belgium

Switzerl.

Sweden

USA

11,8

15

15

10

10

5

5

0

0

2009

2010

2011

2012

2009

2010

2011

2012

Nofuentecon „serifs“

Nouseleyendas

Remarks: None


15 4

Food DivisionNet Sales in mill. EUR

Belgium

Switzerland

19,9

19,2

18,9

16,5

9,9

10,3

6,2

7,1

2009

2010

2011

2012

2009

2010

2011

2012

Sweden

USA

20,5

20,3

19,1

18,7

18,6

16,0

15,4

11,8

2009

2010

2011

2012

2009

2010

2011

2012


15 4

In year 9 (Budget) we plan a budget increase

of six percent

+6%

1 Mensaje

AFG Division

Net Sales in mill. EUR

Year 1 – Year 9 (Budget)

2 Título

5 Acentuación

402

388

366

330

333

327

307

309

305

3 Gráfico

1

2

3

4

5

6

7

8

Budget

4 Pie de página

Source: Published Yearly Reports year 1 to year 8 (nominal) and Budget


15 4

Managers can only understand the shown information quickly (like road maps)

if we use a consistent notation

Conceptual

Sales

in Euro/Period

Headcount

in FTE

Production

in units

Percentages

as Rentabilities

Prices, Costsin Euro/Unit

ACT

ACT - BUD


15 4

Business charts with high information density give a better overviewby allowing comparisons

Essen

Profit by Divisions in mill. EUR

Offices Europe Q1

A1

A1

A1

A1

-4

13

3

12

A1

-6

-1

-1

41

B1

BX

BX

BX

BX

12

3

B2

8

C1

C1

C1

12

C1

-5

-8

C1

40

C2

C2

C2

10

C2

-3

C2

10

12

DL

DL

DL

3

DL

DA

-8

9

3

14

DM

DM

DM

DM

-3

DB

3

18

GA

GA

GA

3

GA

12

22

6

S

Berlin

Bern

Düsseldorf

-23

GB

GB

GB

GB

34

A1

A1

-5

A1

A1

52

45

-12

-6

B1

-6

23

BX

BX

BX

-12

-12

B2

5

11

C1

C1

C1

C1

-4

12

3

C2

37

C2

C2

C2

-7

4

44

DL

29

DL

DL

DA

12

25

9

DM

34

DM

DM

DB

-6

32

3

GA

-3

GA

GA

S

12

22

Frankfurt

Innsbruck

München

-3

-10

Nürnberg

GB

GB

GB

-23

A1

A1

A1

A1

A1

-4

6

8

-4

B1

-5

7

9

BX

BX

BX

BX

B2

-6

-9

11

10

C1

C1

C1

C1

C1

3

7

C2

5

7

C2

C2

C2

C2

-5

-5

44

10

DL

DL

DL

DL

DA

-11

9

DM

12

5

DM

DM

DM

DB

-5

-6

3

3

GA

GA

GA

GA

S

22

-3

Salzburg

St. Gallen

-3

Wien

-9

Zürich

GB

GB

GB

GB

Source: T56 vom 23.4.


15 4

negative example


15 4

Nouseterminoscomounidad, valor, estructura, desarollo etc.

Nosunrayado si nohaysigificado

Nofuentecomo „serifs“

EUR es parte del título

Presantación en mil Euros masquesuficienteparaunreporte demanagement

„Total“ tieneunnombre!

Lineasadicionalesayudan a ler las informaciones

Notaciónunificadopararegiones, sucursales, divisiones

Nocambieelconcepto de las columnas sin noticia

Nosombra, trama, relleno sin sigificado

Necesita dos digitosdespieus del coma??

Con alineación a la derecha de los títulos de columnaspuedaevitar los bordesverticales


15 4

Acentuaciónadicionalayuda en listadosconmuchaspáginas


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