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Italian Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond

Italian Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond. Ricerca, Innovazione, Competitività: le sfide dell’Industria Alimentare Italiana al 2020 Presentazione della Piattaforma Tecnologica Nazionale 5 LUGLIO 2006 LUISS, SALA COLONNE, VIALE POLA 12 – ROMA.

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Italian Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond

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  1. Italian Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond Ricerca, Innovazione, Competitività: le sfide dell’Industria Alimentare Italiana al 2020 Presentazione della Piattaforma Tecnologica Nazionale 5 LUGLIO 2006 LUISS, SALA COLONNE, VIALE POLA 12 – ROMA Dr. Daniele Rossi Chairman of the Italian Technology Platform “Italian Food for Life” Director General of Federalimentare

  2. Food and Drink Industry is the second manufactoring sector in Italy and the first in the EU Roma, 5 July 2006

  3. Roma, 5 July 2006

  4. Roma, 5 July 2006

  5. Innovatorsgroups Europe Major innovators: 41% Only 15% of all F&D firms did not introduce innovations in the last three years Process major innovation 23% Product major innovation: 31% Both: 13% Improvers who did not introduced major innovations: 44% Roma, 5 July 2006

  6. Innovators groups Italy Major innovators: 34% Process major innovation 20% Product major innovation: 23% 24% of all F&D firms did not introduce innovations in the last three years Both: 12% Improvers who did not introduced major innovations: 42% Roma, 5 July 2006

  7. SMEspriorities Italy Europe Source: Smes-Netsurvey (2006)

  8. The innovation map of UE Food & Drink Industry • Note: • innovations introduced in the last three years: • If a firm introduce both a major innovation and improvments, it is considered as a major innovator. • If a firm incroduced both process and product innovations, it is considered as process innovator.

  9. Opinions about Food Quality and Manufacturing

  10. Opinions about Food Safety

  11. Preferred innovation sustaining measure

  12. Preferred innovation sustaining measure

  13. The 5 priorities of the Italian Food and Drink Industry to be competitive The Italian Food and Drink Industry has elaborated a strategy for the next 10 years structured in 5 priorities based on the outputs of the «Study on the scenarios towards 2015» INNOVATION AND DEVELOPMENT STRENGTHENING OF THE FOOD CHAIN INDUSTRIAL POLICY COMPANY DIMENSION PROMOTION OF THE MADE IN ITALY Source: Federalimentare Roma, 5 July 2006

  14. Goal 1. Measuring consumer behaviour in relation to food Goal 2. Developing comprehensive models of consumer food choice processes Goal 3. Developing strategies to induce behavioural change to improve consumer health and social responsibility Goal 4. Promoting effective interaction with consumer groups and consumers directly through communication and public participation Goal 5. Understanding consumer behaviour in relation to health and nutrition Goal 6. Understanding consumer behaviour in relation to food quality and manufacturing Goal 7. Understanding and addressing consumer concerns with food safety Goal 8 – Understanding consumers and their behaviour Goal 9 - Interaction with consumers to assess their willingness to pay for innovative products and for food chains which take into account sustainable consideration of environment, ethics and fair trade. Goal 10 - Designing and testing new ways to communicate nutritional/other values to target populations, with some attention devoted to changes in “kitchen logic”. Challenge 1. Food & consumer Ensuring that consumers make the healthy choice the easy choice Source: “ Italian Food for Life” - The Vision Roma, 5 July 2006

  15. Challenge 2.Food & healthDelivering a healthy diet Goal 1. Understanding brain function in relation to diet Goal 2. Understanding dietary effects on immune and intestinal function Goal 3. Understanding the link between diet and metabolic function Source: “ Italian Food for Life” - The Vision Roma, 5 July 2006

  16. Challenge 3.Food quality & manufacturingDeveloping value-added food products with superior quality, convenience, availability and affordability Goal 1. Producing tailor-made food products Goal 2. Improving process- and packaging design and process control Goal 3. Improving understanding of process-structure-property relationships Source: “ Italian Food for Life” - The Vision Roma, 5 July 2006

  17. Goal 1. Predicting and monitoring the behaviour and fate of relevant known and emerging biological hazards Goal 2. Predicting and monitoring the behaviour and fate of relevant known and emerging chemical hazards including toxins of biological origin Goal 3. Improving risk assessment and risk-benefit evaluation in the food chain Goal 4. Developing tools and addressing measures to ensure safety of the food chain Challenge 4. Food safety Assuring safe foods that consumers can trust Source: “ Italian Food for Life” - The Vision Roma, 5 July 2006

  18. Challenge 5.Sustainable food productionAchieving sustainable food production Goal 1. Understanding of the sustainability of food production and supply in Italy Goal 2. Research on scenarios of future Italian food production and supply Goal 3. Developing sustainable processing, packaging and distribution Goal 4. Developing and implementing sustainable primary food production Source: “ Italian Food for Life” - The Vision Roma, 5 July 2006

  19. Challenge 6.Food chain managementManaging the food chain • Goal 1. Identification of possible scenarios • Goal 2. Stabilising markets and supporting food chain dynamics through the generation and preservation of trust • Goal 3. Improving the innovation potential of the food chain • Goal 4. Supporting competitiveness through integration • Goal 5. Participation of small producers in complex food chain operations • Goal 6. Integrating food chain management and the consumer Roma, 5 July 2006 Source: “ Italian Food for Life” - The Vision

  20. Goal 1. Communication Goal 2. Training Goal 3. Improved Technology Transfer Challenge 7. Communication, training and technology transfer Roma, 5 July 2006 Source: “ Italian Food for Life” - The Vision

  21. Italian Food for Life - Events 28 March 2006 – 1st Bologna meeting 27 April 2006 – 2nd Bologna meeting 5 July 2006 - Launch of the Platform in Rome 6 July 2006 – Meeting with the EU Commissioner J. Potočnik on National Platforms (J.Martin, J.Maat, D.Rossi) End September - Constitution of the Italian Platform P R E L I M I N A R Y C O N S T I T U T I V E Roma, 5 July 2006

  22. 7th Framework Programme Specific Programme COOPERATION Theme 2 Food, Agriculture and Biotechnology Workprogrammes Call for proposals Roma, 5 July 2006 Source: European Commission

  23. Food, Agriculture and Biotechnology • Sustainable production and management of biological resources from land, forest and aquatic environments • Fork to farm: food, health and well being • Life sciences and biotechnology for sustainable non-food products and processes The Food, agriculture and biotechnology priority aims at building a European "knowledge based bio-economy" to answer the growing demand for safer and healthier food as well as for sustainable use and production of renewable bio-resources. Roma, 5 July 2006 Source: European Commission

  24. Fork to farm: Food, health and well being Activities: • Consumer, societal, industrial and health aspects of food and feed • Nutrition, diet related diseases and disorders • Innovative food and feed processing • Total food chain concept • Traceability Source: European Commission Roma, 5 July 2006

  25. 7FP – PRIORITIES Fork to farm. Consumers. Accessing consumer sciences Developing strategies for the prevention of children obesity Food labelling and understanding the consumer behaviour Fork to farm.Nutrition. Effects of diet on the development of intestinal flora and on immune system Development of strategies to fight against malnutrition in hospitals Development of a harmonized database for nutrition research Impact of diet on ageing Effects of food on mental performance Fork to farm.Processing. Assessment and improvement of existing food and feed technologies Developing validated shared models to be used in research on food technology, safety and nutrition Nano-sensors and new quality control systems Roma, 5 July 2006

  26. 7FP – PRIORITIES Fork to farm.Safety and Quality. Risk assessment of emerging food contaminants Biocides and antibiotic resistance in food pathogens New packaging technologies Impact of feeds safety on foods safety Characterization of nanoparticles Developing technologies to inactivate TSE Improving techniques used for sampling New methods for screening foods and feeds Development of methods to detect and control new viruses Fork to farm.Safety and Quality/Environment/Food chain. Integrated food chain approach New predictive biomarkers for diet and health Fork to farm.Food chain. Impact of climate change on food safety Roma, 5 July 2006

  27. Contacts Roma, 5 July 2006

  28. Thanks for the attention Roma, 5 July 2006

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