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Manchester United PLC

Manchester United PLC. Preliminary Results to 31 July 2004 27 September 2004. Preliminary Results – July 04 Striving to be the best…..on and off the pitch. Agenda Overview David Gill Financial Review Nick Humby Vision & Strategy David Gill Commercial Review Andy Anson

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Manchester United PLC

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  1. Manchester United PLC Preliminary Results to 31 July 2004 27 September 2004

  2. Preliminary Results – July 04Striving to be the best…..on and off the pitch Agenda • Overview David Gill • Financial Review Nick Humby • Vision & Strategy David Gill • Commercial Review Andy Anson • Summary David Gill

  3. Preliminary Results – July 04Financial highlights • Strong revenue performance - £169m • Operating profit before depreciation and amortisation up 6% to £58.3m • PBT down due to player trading losses of £3.1m • EPS 7.4p (11.5p) • Solid balance sheet - cash held £36.0m Consistent financial performance

  4. Preliminary Results – July 04Dividends • Progressive dividend policy continues • Basic up 6% to 2.65p (2.50p) • Basic increased for 12th consecutive year • Dividend covered 2.8 times • Strategic decision to expand stadium takes precedent over special dividend Consistent dividend policy

  5. Preliminary Results – July 04Player / Agent disclosures • First UK club to provide full disclosure of all player trading activity • Aim to set benchmark for the sector • Transparency key to improving industry standards Consistent high standards of governance

  6. Preliminary Results – July 04Profit and loss summary Strong operating performance – PBT impacted by player trading

  7. Preliminary Results – July 04Revenue analysis £m £m 2003 Revenue 173.0 Less one-off items in 2003 ECL Final (3.5) Nike – yr 1 of contract (3.5) (7.0) 166.0 Matchday Domestic cup gate receipts (3.6) ECL – reduced no’ games (4.4) Other 2.1 (5.9) Media FAPL TV 0.9 ECL – new contracts 3.0 Domestic Cup 2.4 6.3 Commercial Vodafone / Platinum 1.1 Other 1.5 2.6 2004 Revenue 169.0 Revenue down but improved mix benefits Operating Profit

  8. Preliminary Results – July 04Revenue mix £m Underlying revenue from FAPL up

  9. Preliminary Results – July 04 Operating profit before depreciation and amortisation up £m 2002/03 55.1 Exceptionals 2.2 ECL Final (1.3) Nike – yr 1 of contract (3.5) 52.5 Contribution from domestic cup 0.3 Contribution from ECL 0.2 Staff costs 2.6 Other revenues net of costs 2.7 2003/04 58.3 Operating profit margin 34%

  10. Preliminary Results – July 04 Operating profit before depreciation and amortisation by competition UCL contribution 40%

  11. Preliminary Results – July 04 Player trading - disposals Cash generated by player disposals

  12. Preliminary Results – July 04 Player trading - acquisitions Prior years Current year Reinvesting in the squad

  13. Preliminary Results – July 04 Cash flow summary Strong cash generation & balance sheet

  14. Preliminary Results – July 04 Stadium expansion update • Develop North East and North West quadrants of the stadium • Increase capacity by 7,800 to 75,600 from start of 2006/07 season • Costs estimated to be £39 million • Planning application submitted 10 September • Expected cash payback of 6 years Largest club stadium in England

  15. Computer image of North East Quadrant

  16. Preliminary Results – July 04Our Vision……to be the best football club in the world both on and off the pitch Developing key strategies for growth: • Maintain playing success • Develop media rights • Leverage global brand • Treat fans as customers • Maximise use of Old Trafford Consistent strategy designed to deliver long-term value

  17. Maintaining Playing Success Continual process of squad development

  18. Preliminary Results – July 04 Media Revenues • FAPL 04/05 - Total value unchanged but no stepped onwards increases - £2.3m p.a. deposits finished 03/04 - Additional live games granted under new contracts - Increase in overseas contracts - Net impact = £8m decrease in 04/05 • UCL 04/05 - 15% (03/04 – 45%) of fixed TV pool due to 3rd in FAPL in 03/04 - 4 English teams (03/04 – 3) - Net impact = £6m decrease in 04/05 Impact of centrally negotiated media contracts

  19. Preliminary Results – July 04Commercial Focus TREATING OUR FANS AS CUSTOMERS • CRM • Targeting key markets • Membership • New business initiatives • Re-alignment of sponsorship structure • Nike • Vodafone • Driving profitability • Re-structuring key deals • Efficiency of content creation • New business initiatives WORKING WITH THE RIGHT PARTNERS DEVELOPING OUR OWN MEDIA CONTENT

  20. Preliminary Results – July 04 Treating Fans as Customers Customer Relationship Management Customer Focused Initiatives • 1.7 million fans attending games • MU Finance • 116,000 customers • International expansion • One United • 193,000 members • International expansion • 3.8 million shirts in 1st 2 years • 6 million unique users p.a. • c100k MUTV subscribers • Collected 2.5 million fan records • Filling data gaps • Segmentation of fan base • Tailored communication • Appropriate products and service • Contractual improvement of data quality

  21. Preliminary Results – July 04 Targeting Key Markets ‘Must Have’ Business • Membership • Merchandise • Kit • Non-kit • Media • MUTV • Publishing • Internet • Mobile • Soccer Schools • Sponsor activation • Tours to create ‘halo’ effect Strong focus on most attractive markets

  22. Preliminary Results – July 04 Working With The Right Partners/Media Content Vodafone • £36m over 4 years • Mobile JV • Portals Launched in UK, Australia, Sweden and New Zealand • Significant addition to Platinum tier • 2 Year deal • Cash plus supply of cars • Nike, Vodafone plus fewer, bigger relationships (primary partners) • Tailored rights packages • Global activation • Secondary tiers of ‘suppliers’ and ‘promotional partners’ • Importance of MUTV • Content efficiency • New publishing deal Audi Re-alignment of sponsorship structure Media Content

  23. Preliminary Results – July 04 Working With The Right Partners - Nike Geographic split of sales • Strong shirt sales for non-home kit year • Working closely with Nike to target individuals in key markets more effectively • Established soccer schools in Hong Kong and Disneyland Paris • MU Premier Cup - final at Old Trafford Shirt Sales (000’s) 03/04 02/03 Home 406 1,741 Away 631 521 Third 259 300 1,296 2,565 Strong 2nd year of global partnership

  24. Preliminary Results – July 04Performance summary • FA Cup winners for record 11th time • Strong results and cash generation • Continued evolution of playing squad • Continued success of Nike and Vodafone partnerships • Exciting stadium expansion plans • Progressive growth in basic dividend to 2.65p Consistently setting high standards

  25. Appendices

  26. Match Day Turnover down 13% * Includes hospitality

  27. Media Turnover up 11%

  28. Commercial Turnover down 2%

  29. Media contracts • Domestic • New FAPL contracts worth £1.3 billion (current £1.4 billion) for 3 years 2004/05 – 2006/07 • Distribution principles retained (50% equal share, 25% facility fees, 25% merit awards) • 136 live appearance over 4 packages (current contract = 66 Sky + 40 PPV) • Stepped increases in current contract plus a new limit of 25 live games will mean reduced income to MU from new contract • Overseas contracts up 29% • ECL • Current contracts for 3 years from 2003/04 – 2005/06 • Distribution • Participation fee - CHF 2.5m • Group stage - CHF 0.5m per match plus CHF 0.5m win/CHF 0.25m draw • Last 16 - CHF 2.5m • Quarter final - CHF 3.0m • Semi-final - CHF 4.0m • Final - Winner CHF 10m / Runners – up CHF 6m • TV pool - CHF 89m for English clubs - Fixed = 50% allocated on FAPL prior season finish (1st 40%, 2nd 30%, 3rd 15%, 4th 15%) - Performance = 50% allocated on number of games played relative to total number of games played by English Clubs.

  30. Number of games played in 2003/04

  31. Capital Expenditure Since Flotation £,000 Stadium developments 1991-2003 93,219 2004 – Quadrants development 2,820 96,039 Carrington training ground (phase I & II) 21,268 United Trading Estate 9,125 Land/property/car parks 12,597 2004 – car parks 1,740 23,462 Other (plant, machinery, fixtures & fittings) 36,004 2004 – LED hoardings etc 3,477 39,481 Total to 31 July 2004 180,250

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