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Research & Innovation Project

Research & Innovation Project. Objectives Rethinking Technology Increase profits Innovative solutions. The Task. Conceptualization Creating innovative solutions Implementing the six thinking hats. Implementing technology. Research: Current technologies. Current activities.

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Research & Innovation Project

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  1. Research & Innovation Project • Objectives • Rethinking • Technology • Increase profits • Innovative solutions

  2. The Task • Conceptualization • Creating innovative solutions • Implementing the six thinking hats. • Implementing technology. • Research: • Current technologies. • Current activities. • Identify needs.

  3. Technology Mobile technology • www.mobileguide.dk • Pilotproject • Primary data

  4. Euman Tourist unions Private business' VisitDenmark GuideDanmark KMS Digital Background cards Theme Tours GPS Xml content Mobileguide pilot project

  5. TXT4 • TXT4 and Visit Britain. • TIC • How • SMS • Call-back

  6. www.visitodense.dk • English and German • Hans Christian Andersen • H. C. Andersen Museum • The Tinderbox • H. C. Andersen’s childhood home • More sights: • Danish Railway Museum • Odense City Museum • The Iron Age Village • The Funen • Odense Zoo • art museums and galleries • churches • activities, accommodations: • bike rides, canoeing, fishing, golf, swimming-pools, wellness, walking and cycling tours, river cruise, sculpture guides • restaurants, hotels, youth hostels, theaters, bars, shops • seasonal outgoings: • festivals • H. C. Andersen and Arts and Crafts Market Christmas

  7. Activities Planned and Development “Den Kreative By” – “The Creative City” • www.odense.dk • Budget: 1 billion DKK over a period of 10 years

  8. High impact on tourism • Arena Fyn: • Sport arena with 4000 and later 5000 spectator • Budget: 90.000.000 DKK • Event house Odense: • attract big events to Odense • Kulturmaskinen: • Studenterhus Odense, International Hus, Badstuen • Budget: 31.000.000 DKK • Music- and Theaterhouse: • Budget: 90.000.000 DKK • Rytmeposten: • Budget: 11.000.000 DKK • Water culture House • Development of City Space: • www.liveablecity.dk is involved • Odense Idrætshal: • Budget: 40.000.000 DKK • Low Impact on Tourism

  9. Liveablecity.dk • Who is involved? • Cities • Persons • Organizations • Objectives of the Project • Local • International • Pro vs. Contra

  10. Interview with Lars Bojen • Technical products made for communicate with tourists • Liveable City • Mobile Bristol Project in England • Norway • Have to think big!

  11. Jette Flinch Nyrop • Who is Jette? • What is her function? • For whom does she work? • Liveablecity • How does it work? • What are the goals and objectives?

  12. Identification of Tourist Needs • Alot of activities currently. • Attraction value of each activity is low. • Current activities/attractions target people at the age of 30+ • Some planned activities will potentially attract 18+ • Mobile technology implementation is very small-scale. • Active marketing of Odense is limited. • Shotgun marketing: Trying to be all things to all people. • Think big!

  13. Project Conceptualization Accomodations & Restaurants Viking festival (first week in July) Attractions all year around

  14. Accomodations & Restaurants • Viking Hotels & Restaurants

  15. Accomodations & Restaurants • Viking Bars & Pubs

  16. Accomodations & Restaurants • Giftshops with Viking clothes & attributes

  17. Viking Festival (first week in July) • Viking Music Festival – Viking Metal Bands & Folk musik • Viking Battles • Shows theater, showing important historical viking events. • Try it yourself, become a part of the battle ( reinactment ) • Toy swords and axes for sale and to tryout. • Accsessories for sale

  18. Viking Festival

  19. Vikings in the streets

  20. Mobile Technology Concept • Consumer environmet • Technology – what? • Tourist – what? • O.T.S. • Network environment • How? • Client environment • Services? • Consumer?

  21. Mobile Technology Concept • Consumer environmet • SMS • Call-back • Client environment • SMS • Call-back

  22. Conclusion • Concept • Wide concept. • Many possibilities. • Technology implemented. • Research • Thorough. • Possibly too extensive. • Learning styles • Different styles for different situations. • Language barrier • More activists please. • The six thinking hats • Great for creative effort. • ”Black-hatter”

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