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Project Potpourri. In which we will cover things you should know about, be aware of, and conversant on. Some sage advice. Read the Website Read AARC Times Talk to your Delegate Call the Office. Local PR is Effective PR.
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Project Potpourri In which we will cover things you should know about, be aware of, and conversant on.
Some sage advice ... • Read the Website • Read AARC Times • Talk to your Delegate • Call the Office
Local PR is Effective PR • We can’t do the “Big Splash,” the “J & J,” a Super Bowl ad, an ER character. • AARP Magazine - $417,000 • Washington Post ½ page - $73,332
QRCR – Quality Respiratory Care Recognition • Hospital - 533 • Home Care - 23 • Long Term Care - 30
Hometown Radio60-Second Check-Up • Two programs, one goal • Lung Health Day • Convention Attendees • Your role? Be available, be helpful
RC Week • M,T – staff recognition • W – Lung Health Day (media day) • Th, F – consumer education MDI/DPI usage and education is our focus for the year
RC Week October 22 - 28
AARP • 20,000 attendees • 500 screens • Education and awareness • October 2006