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Outreach and Communication: Challenges in T 2

Outreach and Communication: Challenges in T 2. Tara Weaver-Missick Marketing and Information Specialist USDA-ARS Office of Technology Transfer. Overview. ARS – Up Close and Personal Managing Information Marketing with Changing Priorities Branding The Organization Marketing Tips.

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Outreach and Communication: Challenges in T 2

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  1. Outreach and Communication:Challenges in T2 Tara Weaver-Missick Marketing and Information Specialist USDA-ARS Office of Technology Transfer

  2. Overview • ARS – Up Close and Personal • Managing Information • Marketing with Changing Priorities • Branding The Organization • Marketing Tips

  3. 3000 Research projects 2100 Research scientists 142 invention disclosures 81 patent applications 50 Patents issued ARS – Up Close and Personal

  4. Challenges of Managing Information • Massive amounts of information • Diversified portfolio • Finding the right companies • Researching the IP • Limited resources – people and money

  5. Tech Alerts • Animal Production Technologies –Aquaculture –Cattle –Poultry –Swine –Other Animals • Crop Production Technologies • Food, Safety and Nutrition • Biobased Technologies • Natural Resources Technologies • Biotechnology Technologies

  6. Challenges of Marketing with Changing Priorities Marketing Priorities

  7. Challenges of Marketing with Changing Priorities Animal Diseases Nutrition & Obesity Food Safety Plant Diseases

  8. Challenges of Branding The Organization • Agency identity v. Department identity • Credibility • Message consistency • Communication

  9. Tara’s Tips on Marketing • Know your market • Determine their “pain” • Value proposition • Build a long-term relationship • Use all your tools

  10. Tara’s Tips on Marketing • Be current • Think like private industry • Be persistent • Be realistic

  11. Tara Weaver-Missick Marketing and Information Specialist USDA-ARS Office of Technology Transfer 5601 Sunnyside Avenue, Rm. 4-1178 Beltsville, MD 20705 Phone: 301-504-6965 Fax: 301-504-5060 E-mail: twm@ars.uda.gov Web: http://www.ars.usda.gov

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